公司战略(哈佛商业评论系列) HBR: ON CORPORATE STRATEGY HAR
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出 版 社： WW Norton 美国诺顿图书出版公司
出版时间： 1999-12-1字数：版次： 1页数： 260印刷时间： 2004/01/01开本：印次：纸张： 胶版纸I S B N ： 9781578511426包装： 平装内容简介
This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies. 1. TOC: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery 2. Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery 3. Desperately Seeking Synergy by Michael Goold and Andrew Campbell 4. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal 5. Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart 6. Why Focused Strategies May Be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu 7. Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Philip Evans, and Lawrence E. Shulman 8. Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander About the Contributors.
目录
Creating Corporate Advantage
DAVID J. COLLIS AND CYNTHIA A. MONTGOMERY
Competing on Resources: Strategy in the 1990s
DAVID J. COLLIS AND CYNTHIA A. MONTGOMERY
Desperately Seeking Synergy
MICHAEL GOOLD AND ANDREW CAMPBELL
The End of Corporate Imperialism
C.K. PRAHALAD AND KENNETH LIEBERTHAL
Beyond Greening: Strategies for a Sustainable World
STUART L. HART
Why Focused Strategies May Be Wrong for Emerging Markets
TARUN KHANNA AND KRISHNA PALEPU
Competing on Capabilities: The New Rules of Corporate Strategy
GEORGE STALK, PHILIP EVANS, AND LAWRENCE E. SHULMAN
Corporate Strategy: The Quest for Parenting Advantage
ANDREW CAMPBELL, MICHAEL GOOLD, AND
MARCUS ALEXANDER
About the Contributors
Index
