危机管理(哈佛商业评论系列) HBR: ON CRISIS MANAGEMENT HAR
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出 版 社： Harvard Business School Press
出版时间： 1994-12-1字数：版次： 1页数： 252印刷时间： 2004/01/01开本：印次：纸张： 胶版纸I S B N ： 9781578512355包装： 平装内容简介
In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.
目录
Managing the Crisis You Tried to Prevent
NORMAN R. AUGUSTINE
When an Executive Defects
ANURAG SHARMA AND IDALENE F. KESNER
A Strategic Approach to Managing Product Recalls
N. CRAIG SMITH, ROBERT J. THOMAS, AND JOHN A. QUELCH
Right Away and All at Once: How We Saved Continental
GREG BRENNEMAN
Media Policy--What Media Policy?
SANDI SONNENFELD
After the Layoffs, What Next?
SUZY WETLAUFER
Leadership When There Is No One to Ask: An Interview with Eni's Franco Bernabe
LINDA HILL AND SUZY WETLAUFER
Lincoln Electric's Harsh Lessons from International Expansion
DONALD F. HASTINGS
About the Contributors
Index
