当你的决策受阻时(哈佛商业评论系列) MDS: WHEN YOUR STRATEGY STALLS HAR
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作者： Harvard Business Review 著
出 版 社： WW Norton 美国诺顿图书出版公司
出版时间： 2004-12-1字数：版次： 1页数： 187印刷时间： 2004/12/01开本：印次：纸张： 胶版纸I S B N ： 9781591397120包装： 平装内容简介
When facing a difficult management challenge, wouldn't it be great if you could turn to a panel of experts to help guide you to the right decision? Now you can, with books from the Management Dilemmas series. Drawn from the pages of Harvard Business Review, these interactive, solutions-oriented guides allow readers to access the wisdom of leading experts as they tackle familiar and perplexing business situations. These engagingly written books will help managers improve problem-solving skills and make better judgment calls under fire. Every strategy has a shelf life. The trick is to recognize signs of strategic decay before they erode your company’s competitiveness. In this book, managers will immerse themselves in a range of dilemmas—Is it time to “go global?” Is cross-selling the answer, or a new problem? Should we stick to the core, or look for growth beyond it?—that managers in every company face as they seek to keep their companies growing profitably.
目录
Introduction
The Pitfalls of Parenting Mature Companies
Go Global-or No?
Stick to the Core-or Go for More?
Growing for Broke
Cross Selling or Cross Purposes?
A Rose by Any Other Name
About the Contributors
