剑桥商务英语高级教师用书 BENCHMARK:Teacher's Resource Book送赠品

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作者: 本社 编

出 版 社:

出版时间: 2007-1-1字数:版次: 1页数: 160印刷时间: 2007/01/01开本:印次:纸张: 胶版纸I S B N : 9780521716734包装: 平装内容简介

Business Benchmark is a brand new Business English course at three levels, It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the Internationally recognised Cambridge ESOL BULATS.

目录

Acknowledgements

Introduction

Management

Unit 1 Corporate culture

Unit 2 Leaders and managers

Unit 3 Internal communications

Unit 4 Chairing meetings

Competitive advantage

Unit 5 Customer relationships

Unit 6 Competitive advantage

Unit 7 A proposal

Unit 8 Presenting at meetings

Advertising and sales

Unit 9 Advertising and customers

Unit 10 Advertising and the Internet

Unit 11 Sales reports

Unit 12 The sales pitch

Finance

Unit 13 Forecasts and results

Unit 14 Financing the arts

Unit 15 Late payers

Unit 16 Negotiating a lease

The work environment

Unit 17 Workplace atmosphere

Unit 18 The workforce of the future

Unit 19 Productivity

Unit 20 Staff negotiations

Corporate relationships

Unit 21 Corporate ethics

Unit 22 Expanding abroad

Unit 23 An overseas partnership

Unit 24 A planning conference

Exam skills and Exam practice

Appendix: The Common European Framework

 
 
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