筹款人生存指南ESSENTIAL PRINCIPLES FOR FUNDRAISING SUCCESS
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作者： G. Douglass Alexander著
出 版 社： John Wiley & Sons
出版时间： 2005-12-1字数：版次： 1页数： 190印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780787975845包装： 精装编辑推荐
作者简介：
G. Douglass Alexander is chairman of Alexander Haas Martin & Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening.
内容简介
Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies
目录
Figures, Tables, & Exhibits
Preface
Acknowledgments
Introduction: Purpose and Observations
1.Principles of Fundraising: Time-Tested Truths
2.Essential Fundraising Tools: Focusing Your Work
3.The Board: Where Fundraising Begins
4.Research: Working Smarter
5.Annual Campaigns: The Basis for the Future
6.Direct Mail: How to Build Your Donor Base
7.Special Events: Making Friends, Raising Funds, and Having Fun
8.Major Gifts: Getting to the Big Gifts
9.Capital Campaigns: Building Success
10.Planned Giving: You Can Do It
11.Foundation Grants: Writing and Other Keys to Success
12.Corporate Dollars: Sponsorship, Marketing, and More
13.Technology: Embrace It
14.Stewardship: Saying Thanks Pays Dividends
15.Putting It All Together
References
The Authors
Index
