主赠人：于数据库与网络中发现大宗赠品 MAJOR DONORS: FINDING BIG GIFTS IN YOUR DATABASE AND ONLINE
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作者： Ted Hart等著
出 版 社： 吉林长白山
出版时间： 2006-12-1字数：版次： 1页数： 232印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780471768104包装： 精装编辑推荐
作者简介：
Ted Hart, ACFRE, ePMT, is an Internet and fundraising strategist with close to twenty years of experience in communications, fundraising, and nonprofit management. He is founder and President of the international ePhilanthropy Foundatio
内容简介
Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers—and generous with cross-cultural tips about conducting cultivation and solicitation in various countries.
"At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser's armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start."
—Tony Elischer, Managing Director, THINK Consulting Solutions
"Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors—it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research."
—Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford
"Major Donors offers some of the best advice from some of the world's leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money."
—Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Today's Rich Give, and coauthor of the international bestseller The Power of Giving
目录
Foreword
Introduction
Chapter 1 Prospecting for Major Gifts (Pamela Gignac and Ken Wyman)
Introduction
Prospect Research: Background and Key Elements
Prospect Researchers and Fundraisers Together
Big Gifts and Major Gifts
Prospecting
Research Techniques and Information Sources
Where Do We Go from Here?
Conclusion
Chapter 2 Knowledge Management, Data Mining, and Prospect Screening (Jeff Gignac and Chris Carnie)
Introduction
Definitions
Knowledge Management
Introduction to Data Mining and Prospect Screening
Tracking Prospects
Conclusion
Chapter 3 Why Bill Gates May Not Be Your Best Prospect (Peter B Wylie and David M Lawson)
Three Important Concepts: Ability, Attachment, and Affinity
How to Generate a List of High-Quality Prospects for Your Campaign
Chapter 4 Prospect Research Policy, Privacy, and Ethics (Stephen Lee and Susan Mullin)
Policy, Ethics, and Prospect Research
Ethical and Professional Practice Considerations
Data Protection Regulation: The European Approach
Notification and Registration
Conformity with Data Protection Principles
Consent
Data Protection Regulation: The North American Approach
Applying Privacy Principles to Prospect Research
The Role of Professional Associations and Intermediary Bodies
Chapter 5 US and Canadian Strategies (Pamela Gignac and Kristina Carlson)
Chapter 6 International Strategies—Europe and Asia (Chris Carnie and Sarah Boodleman Tenney)
Chapter 7 Your Web Site—What Does It Say to Major Donors? (Howard Lake)
Chapter 8 An Internet Strategy for Major Donor Fundraising (Anthony Powell)
Chapter 9 Using Gathered Information Effectively within Your Staff and Volunteer Teams (Nancy Johnson and Pamela Gignac)
Chapter 10 Moving from Prospect Identification to Making Friends for Life (Andrew Thomas and Ken Burnett)
Chapter 11 Results Analysis and Performance Measurements (James M Greenfield)
Chapter 12 Challenges for Tomorrow (Chris Carnie)
APPENDIX A: The CSA Model Code for the Protection of Personal Information
APPENDIX B: Data Mining and Prospect Screening Checklist
APPENDIX C: Checklist for a Development Strategy
APPENDIX D: Sample Contact Forms
APPENDIX E: ePhilanthropy Code of Ethical Online Philanthropic Practices
APPENDIX F: Potential Planning Measurements for Results
APPENDIX G: Sample Job Description Text
APPENDIX H: Data Grid for Estimating Giving Capacity
APPENDIX I: Activity Reports
APPENDIX J: Sample Contact Report
APPENDIX K: Performance Criteria for Major Gift Staff
APPENDIX L: Nine-Point Performance Index Analysis of Major Gift Solicitation
APPENDIX M: Checklist for Major Gift Acknowledgment
APPENDIX N: Prospect Research Online
APPENDIX O: Donor Development and Prospect Research Recommended Additional Readings
Index
