联邦快递：世界最主要的航运公司如何不断创新与并在竞争中取胜 FEDEX DELIVERS
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作者： Madan Birla 著
出 版 社： 吉林长白山
出版时间： 2005-12-1字数：版次： 1页数： 214印刷时间： 2005/12/01开本：印次：纸张： 胶版纸I S B N ： 9780471715795包装： 精装内容简介
By now, every business leaders should know that innovation is the key to business success in the twenty-first century. You can't rest on your laurels, and you can't rely on what you did well yesterday to get you through tomorrow. But innovating isn't easy, and building a culture of constant innovation is even harder.
FedEx Delivers reveals the secrets of innovation from one of the world's most dominant, successful, and innovative companies. After spending more than two decades at FedEx-decades at FedEx-decades during which the company vaulted ahead of its competitors at an astounding rate-Madan Birla knows what it takes to innovate. Using his own long experience and first-hand accounts from top leaders at FedEx, Birla explains the leadership practices and support systems that put the company ahead of the pack.
FedEx Delivers not only reveals why constant innovation is essential to success, but also shows every business leader, including you, how to apply FedEx's renowned leadership practices to any organization. At its simplest, innovation depends on quality leadership. Without a leader who understands the importance of constant innovation and adaptation, an organization will lose momentum, and drift along with the status quo. Here, Birla explains the leadership development strategies that FedEx uses to produce the kind of leaders who know how to nurture creativity and find new and better ways to serve customers.
In simple, step-by-step fashion Birla offers an effective blueprint for building and sustaining an innovation culture that actively engages every employee-building creative thinking into the very heart of the business so that innovation becomes standard practice rather than lucky chance. Breaking innovation down to the three vital steps-the generation, acceptance and implementation of new ideas-Birla offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal.
packed with true stories, real-world examples, cutting-edge practices, and expert advice on implementing new ideas and processes, FedEx Delivers is much more than a simple story of business success. A one-of-a-kind resource for any business leader in any business, FedEx Delivers shares effective, prescriptive practices that can lead any company to the forefront of its industry.
作者简介
Madan Birla is a veteran of the “hard” side of business. In his 22 years at FedEx, he was Managing Director of System Form Engineering (Long-Range Operations and Facilities Planning) and Materials and Resource Planning before being named Managing Director and Preceptor in the company’s Leadership Institute. For eight years as a member of the Long-Range Planning Committee, he worked closely with Fred Smith and the senior management team in evaluating strategic what-ifs. At the FedEx Leadership Institute, he was a facilitator of Innovation, Leadership, and Life Balance courses for all levels of management throughout the world.
For the past three years, he has been advising executives on how to encourage employee creativity and commitment to build a culture of innovation and performance.
His life experiences in two rich cultures, East and West, and his broad educational background have prepared him to meld ideas from engineering, business, and psychology to develop comprehensive Leading for Innovation models. He completed his undergraduate work in mechanical engineering at the Birla Institute of Technology and Science in Pilani, India. Following that, he enrolled at the Illinois Institute of Technology (IIT) in Chicago, Illinois, where he received his master of science degree in industrial engineering. After graduating, he joined RCA Records in Indianapolis, Indiana. While in Indianapolis, he did graduate work in business at Butler University. After moving to Memphis to join FedEx, he received a master of science degree in counseling from the University of Memphis.
目录
Preface
Acknowledgments
About the Author
Introduction
Chapter 1 Innovating and Outperforming the Competition
Chapter 2 FedEx’s Innovation Journey
Chapter 3 Why Organizations Do Not Innovate
Chapter 4 The Five Dimensions of an Innovation and Performance Culture
Chapter 5 Engage Employees in the Enterprise
Chapter 6 Expect and Help Employees to Continually Grow
Chapter 7 Create a Secure Environment for Expression and Acceptance of Creative Ideas
Chapter 8 Encourage Collaborative Development of Creative Ideas
Chapter 9 Tap Employees’ Commitment
Conclusion: Continuing to Lead the Way
Bibliography
Index
