危机处理 Crisis Management
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作者： Jack Gottschalk著
出 版 社： John Wiley & Sons
出版时间： 2002-12-1字数：版次： 1页数： 96印刷时间： 2002/12/01开本：印次：纸张： 胶版纸I S B N ： 9781841122151包装： 平装编辑推荐
作者简介：
JACK GOTTSCHALK is the author of eight books on a range of subjects including Crisis Management, Foreign Investments and International Security
内容简介
Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel Includes a glossary of key concepts and a comprehensive resources guide
目录
Introduction to Express Exec
01.Introduction
02.Definition of Terms
03.Evolution
04.The E-Dimension
05.The Global Dimension
06.The State of the Art
07.Lessons From Best Practice
08.Key Concepts and Thinkers
09.Resources a
10.Ten Steps to Managing Cultural Issues
Frequently Asked Questions (FAQs)
Index
