如何处理不寻常的事件Feative Solutions or Unusual Projects
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作者： 本社 编
出 版 社： Oversea Publishing House
出版时间：字数：版次：页数： 191印刷时间：开本： 16开印次：纸张： 铜版纸I S B N ： 9781581801200包装： 平装内容简介
This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions. Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations, advertisements and solicitations
* signage, billboards and trade show booths
* awards, forms, buttons, tickets and more Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start. Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent.
* Provides sketches, illustrations and instructions for 26 projects
* Enables designers to get through unfamiliar projects with professionalism and style
目录
Introduction
brochures
1 catalogs
2 order forms
3 menus
4 annual reports
packaging
5 compact discs
6 hangtags
7 beer & wine labels
8 polybags
9 video packaging
10 cassette packaging
publications
11 book covers & dust jackets
12 magazines
13 cookbooks
direct mail
14 self-mailers
15 invitations
16 advertising
17 solicitations
18 self-promotion
19 box mailers
large-scale projects
20 signage
21 billboards
22 trade show booths
miscellaneous
23 awards
24 forms
25 buttons
26 tickets
general design considerations
typography
grids
successful composition
working with illustrators
working with hotographers
working with printers
choosing paper stock
glossary
index
permissions
书摘与插图
