Giants of Enterprise： Seven Business Innovators and the Empires They Built影响历史的商业七巨头
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作者： Richard S. Tedlow著
出 版 社： 音像供货
出版时间： 2003-7-1字数：版次： 1页数：印刷时间：开本： 32开印次： 1纸张：I S B N ： 9780066620367包装： 平装内容简介
Business historian Tedlow (Harvard Business Sch.) presents seven magnates in a historical context that reflects the growth of the United States as an economic power from the mid-1800s to the latter part of the 20th century. Presenting biographical essays divided chronologically into three sections, he first discusses Andrew Carnegie (U.S. Steel), George Eastman (Kodak), and Henry Ford (automobiles) and their contributions to the emergence of America as an economic force. The founding of IBM by Thomas Watson Sr. in 1924 and Revlon by Charles Revson in 1932 are then used to highlight technological leadership and marketing, respectively. The leadership, management, and determination of Robert Noyce (Intel) and Sam Walton (WalMart) demonstrate the success of entrepreneurs in recent times. Each essay concerns the central figure and his contribution, personal attributes and faults, family, close associates, and a history of the specific industry and American society at the time. Well-documented and very readable, this compendium is a good addition to academic and large public libraries. Steven J. Mayover, Philadelphia.
作者简介：
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he has served on the faculty for more than two decades. He has taught both marketing and business history, published widely, and consulted for numerous companies.
目录
Acknowledgments
Introduction：The Big Picture
PART ONE：The Rise to GlobaI Economic Power
Introduction
1 Andrew Carnegie：From Rags~Richest
2 George Eastman and the Creation of a Mass Market
3 Henry Ford：The Profits and the Price of Primitivism
PART TWO：The Heart of the American Century
Introduction
4 Thomas J．Watson Sro and American Salesmanship
5 Charles Revson and Revlon：Consumer Packaged Goods and the Television Revolution
PART THREE：Our Own Times
Introduction
6 Sam Walton：AllAmerican
7 Robert Noyce and Silicon Valley：Toward a NeW BUSineSS World
Conclusion：Progress and Profits
Notes
Bibliographical Essay
Index
