The Making of Second Life： Notes from the New World 打造第二人生
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作者： Wagner James Au著
出 版 社： 音像供货
出版时间： 2008-2-1字数：版次： 1页数： 274印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780061353208包装： 精装内容简介
For those unfamiliar with the hype or the ridicule, Second Life is a massively multi-user online world, a vast simulation created by ordinary loggers-in using 3-D graphic-design tools from the site's proprietor, Linden Labs. Posing as animated avatars, Residents ramble or fly through the videoscape; they socialize with other avatars, create art, have sex, build cities, open shops and nightclubs, spend Linden Dollars (redeemable for real dollars) and fight wars, all while seated at their computer screens. Au, a journalist who chronicled the site as Linden Labs' reporter-avatar, visits the usual dot-com–saga touchstones. There's the shoestring startup by eccentric geeks; the pilgrimage to Burning Man; the bloviating visionary founder, Philip Rosedale (I'm passionate about Second Life because there doesn't need to be a God); the marketing gobbledygook about Leverag[ing] Metaverse Brands. Au celebrates Second Life as a seedbed for unfettered cybercapitalism, a liberating outlet for the masses' pentup creativity and a lucid dream that erases the virtual-real divide. Alas, in his telling, Second Life's ongoing fantasia—the monkey now perched on the wing screamed 'DIEEEE' as he strafed a well-armed babe in a bikini—feels very much like a recounted dream: creative, certainly, but rather tedious and patently irrelevant. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
作者简介
WAGNER JAMES AU has written about highItec h culture for more than ten years, and has beer, at various times a freelance reporter, a metaverse consultant, a game developer, a screenwriter and most pertinent, a white-suited avatar named "Hamlet Au." the first embedded journalist in a virtual world, begining in 2003 a role he still plays on his blog, New World Notes (nwn.blogs.com). His work in Second Life has been cited or profiled in The New York times, the BBC, CNN International. NPR. Wired. tile Boston Globe, and the Washington Post, among many other publications and television programs. He also covers the. game indusdustry and online worlds for GigaOMcom. Originally from Kailua, Hawaii. he now lives in San Francisco. California. When he needs to escape the virtual world, he enjoys reality- oriented diversions such as travel, politics, dining, sunlight, and dogs.
目录
Preface
Introduction: From Old World to New World A Brief History of the Metaverse
chapter 1 Touching Knowledge: From Virtual Reality to Real Company
chapter 2 Imagining the Net in 3-D: Shunting the Datastream into Rivers and Sky
chapter 3 The Engines of Creation: The Alchemy of User-Created Content
chapter 4 The Unwisdom of Crowds: Object Lessons in Online-World Social Engineering
chapter 5 Self-Made Mankind: Identity and Role-Playing in the Oigital Generation
chapter 8 Making Love: Romance and Oesire, Oigitized for Your Protection
chapter 7 Building Walls, Defending Territory: Border Disputes and Culture Clashing in War's Shadow
chapter 8 Burning Down the House: Oemocracy as a Business Model
chapter 9 Avatar as Entrepreneur: From Content Creator to Revenue Generator
chapter 10 Investing in Utopia: A Rough Exp]orer's Guide for Corporatons and Organizations in the Metaverse
chapter 11 Law Is Code: Crime and Punishment in the Net's 3-D Future
chapter i2 Building a Better World: Research, Education, and Activism in an Online World
chapter 13 Convergence: An Internet-to-Online World Road Map for the Next Decade
Afterword
A Selected Second Life Glossary
Appendix One: Three Tips for Exploring Second Life
Appendix Two: Three Tips for Real Businesses Starting Out in Second Life
Acknowledgments
Index
