世界上最经典的品牌(英汉对照)(世界之最)
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品牌: 方华文
基本信息·出版社：安徽科技出版社
·页码：232 页
·出版日期：2009年
·ISBN：7533743342/9787533743345
·条形码：9787533743345
·包装版本：第1版
·装帧：平装
·开本：24
·正文语种：中文
·丛书名：世界之最
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内容简介《世界上最经典的品牌(英汉对照)》讲述了：巴宝莉：奢侈的格子图案；普拉达：嘎嘎响的设计；古奇：高端时尚的标签；微软简史；三星：数字世界，人人分享；eBay的神话；麦当劳世界；阿迪达斯：一切皆有可能；奥迪模型与品牌的发展史；法拉利：一个真实的传奇……《世界上最经典的品牌(英汉对照)》为英语爱好者介绍世界上最经典的品牌故事。
编辑推荐《世界上最经典的品牌(英汉对照)》由安徽科学技术出版社出版。
目录
Part Ⅰ The Magic of Fashion时尚的魔力
Burberry：The Luxurious Check Pattem
巴宝莉：奢侈的格子图案
Prada：The Crunchy Designs
普拉达：嘎嘎响的设计
LV：The Binh of Modem Luxurv
路易·威登：现代奢侈品牌的诞生
Chaneh The Classic Woman
香奈儿：优雅女性代名词
D&G：Young Name in the Fashion Industry
杜嘉班纳：时尚界新贵
Gucci：One of the Top Labels in High Fashion
古奇：高端时尚的标签
Christian Dior：The Magic of Fashion
克里斯汀·迪奥：时尚的魅力
L'Oreal In The Interest Of Beauty
欧莱雅：以美之名
Rolex：The Most Prestigious Watches
劳力士：最具声望的手表
Part Ⅱ Wandering in E-Century徜徉E世纪
GENERAL ELECTRIC
通用电气
The History of Microsoft
微软简史
Motorola：The Ups and Downs
摩托罗拉：商海沉浮
The Mission of Google
谷歌的使命
Nokia or Nokialand
诺基亚：芬兰的支柱
The Legend of Yahoo!
雅虎的传奇
Samsung：Digital Everyone's Invited
三星：数字世界，人人分享
The Ongin of Sony
索尼的由来
Amazon：From an En Route Business Plan
亚马逊：草就的商业计划书
Philips：Sense and Simplicity
飞利浦：精于心，简于形
World of Apple
苹果的世界
Canon：Impossible Made Possible
佳能：使不可能变为可能
The HP Wav
惠普之道
111e Myth of eBay
eBay的神话
Walt Disney：It AIl Started With A Mouse
沃尔特·迪斯尼：一切都源于一只老鼠
Part Ⅲ Brands of Daily Life 身边的大牌
Coca Cola：An International Symbol of Freedom
可口可乐：自由的国际象征
Starbucks：Wake Up and Smell the Coffee
星巴克：让你在咖啡香中醒来
Pepsi-Cola：The Drink for You
百事可乐：总有一款适合你
McDonald's McWorld
麦当劳世界
KFC：Finger Lickin'Good
肯德基：吮指回味乐无穷
Nestle：Taster's Choice
雀巢：品味师的选择
Pizza Hut：The World's Largest Pizza Company
必胜客：全球最大的比萨饼公司
The Low Cost Strategy of Wal-Mart
沃尔玛的低价战略
Adidas：Impossible IS Nothing
阿迪达斯：一切皆有可能
Nike：Play by the Rules
耐克：按规则游戏
P&G：Touching LivesImproving Life
宝洁：感动生命，美化生活
Marlboro：Come to Where the Flavour Is
万宝路：带你光临风韵之境
Part Ⅳ The Ultimate Driving Machine终极驾驭
Audi History：Models and Brand Evolution
奥迪模型与品牌的发展史
Benz：Seeking the Ultimate in Luxurv
奔驰：寻觅终极的奢华
Hummer：Like Nothing Else
悍马：独一无二
Ferrari：A Genuine Legend
法拉利：一个真实的传奇
BMW：111e Ultimate Driving Machine
宝马：终极驾驭
Porsche：Making Vehicles 111at Raise The Bar
保时捷：打造高性能跑车
……[看更多目录]
文摘插图：
desktop and portable Macintoshes forprofessional and consumer customers.Because of Jobs's restorative efforts,Apple exited the 1990s as a pared-down version of its former self,but,importantly, a profitable companyonce again.
Apple's turnaround was confirmedin the first years of the 21st century, asthe company strode toward its 30thanniversary exuding an unprecedenteddegree of strength. At the heart of thecompany's surging growth was a digitalmusicplayerbrandedasiPod.Introduced in late 2001, the iPodrepresentedanotherexampleofApple's skill in designing an elegantand functional product. Succeedinggenerations of iPods hit the marketand scored resounding success, drivingthecompany'sfinancialgrowth.Between 2001 and 2005, thanksprimarily to the popularity of iPods,the company's sales nearly tripled,increasing from $5.3 billion to $13.9billion. Apple controlled more than 75percent of the $2.5 billion digital audioplayer market in the United States.
