“The One Page Business Plan：The Fastest, Easiest Way to Write a Business Plan“一页纸搞定商业计划的快速、简易方法
分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： 本社 编
出 版 社：
出版时间： 2008-12-1字数：版次： 1页数： 92印刷时间：开本： 大16开印次： 1纸张：I S B N ： 9781906465315包装： 平装编辑推荐
作者简介：
Jim Horan is an experiencedFortune 500 executive, consultant,author and speaker. Currently he is CEO of The One Page Business Plan Company, a company he foundedin 1990 after 20 years in senior financial positions. His company, with over 400 senior consultants,has helped start and grow over 250,000 businessesand 5,000 non-profits around the world. The companyis known for its innovative planning and performancemanagement software and consulting services. Notablelarge clients include Oracle, Disney, Herman Millerand Morgan Stanley. Jim speaks to audiences acrossthe country, helping leaders systematically make theirbusinesses more profitable. This edition has been revisedand updated for UK entrepreneurs.
目录
Author's Note
How to Use This Book
How to Use the CD
1Introduction
The One Page Business Plan
Uses of the One Page Business Plan
The Power and Magic of Writing
Modelling the New Idea
Why the One Page Business PlanWorks
Building a Business Is a Journey
2The Vision Statement
Brainstorm Exercise: Creating the Company You Want
Interview Exercise
Focus Exercise: Crafting Your Vision Statement
Examples of Vision Statements that Work
Feedback Exercise
Summarise
3The Mission Statement
Brainstorm Exercise: What's in it for the customer and you?
Interview Exercise
Focus Exercise: Crafting Your Mission Statement
Examples of Mission Statements
Feedback Exercise
Summarise
4The Objectives
Brainstorm Exercise: What accomplishments would you like to celebrate?
Brainstorm Exercise: Where does success come from? What will it look like?
Focus Exercise: What targets will you aim for?
Focus Exercise: What does this business need to accomplish?
Focus Exercise: Crafting Meaningful Objectives
Examples of Objectives
Summarise
5The Strategies
Brainstorm Exercise: Key Elements to Building Your Business
Decide Which Strategies are Appropriate for Your Business
Research Exercise: Opportunities and Threats
Focus Exercise: Who are your customers? How will you promote and sell to them
Brainstorm Exercise: What's working in your company?
Focus Exercise: Critical Issues Examination
Focus Exercise: How do we get from here to there?
Focus Exercise: Crafting Meaningful Strategies
Examples of Strategies
Summarise
6The Plans
Brainstorm Exercise: Business-Building Projects
Focus Exercise: Integrating Objectives, Strategies, and Plans
Focus Exercise: Crafting Meaningful Plans
Examples of Plans
Summarise
7You Did It!
Polishing Checklist
Putting the Plan into Action
One Page Business Plan@ Samples
