经贸英语导读(展春蕾)
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作者： 展春蕾主编
出 版 社： 立信会计出版社
出版时间： 2009-1-1字数：版次： 1页数： 274印刷时间：开本： 16开印次： 1纸张：I S B N ： 9787542922144包装： 平装内容简介
本教材是为掌握特殊用途英语编写的概论型专业英语教材，宏观上把握专业知识，重点放在英语学习和提高。本书的编写涉及基础经贸知识，简单易懂；专业术语和词汇在原文中均有注释。还系统梳理了各专业的知识体系，使学习者可以由浅入深地把握章节重点。 本教材还为各章配了相关的练习题及其答案和部分译文，以方便学习者巩固已学过的知识并及时掌握学习效果。
目录
Chapter 1 Business Ownership and Management
1.1 Business Ownership
1.2 Business Management
Exercises
Chapter 2 Product and Channels of Distribution
2.1 Product
2.2 Channels of Distribution
Exercises
Chapter 3 Financing and Accounting
3.1 Financing
3.2 Accounting
Exercises
Chapter 4 Marketing
4.1 Marketing and Related Terms
4.2 Theories and Strategies of Marketing
Exercises
Chapter 5 E-Commerce
5.1 A General Survey of E-Commerce
5.2 Implement of E-Commerce
Exercises
Chapter 6 International Trade
6.1 Introduction to International Trade
6.2 International Trade Practice
6.3 international Trade Correspondence
Exercises
Key and Translation
Business English Terms
Ⅰ.International Accounting English Terms
Ⅱ.International Financing English Terms
Ⅲ.International Trade English Terms
