Marketing For Rainmakers: 52 Rules Of Engagement To Attract And Retain Customers For Life吸引并留住客户使其成为永久客户的52条法则
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作者： Phil Fragasso 著
出 版 社：
出版时间： 2008-7-1字数：版次： 1页数： 279印刷时间： 2008/07/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470247532包装： 精装内容简介
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
作者简介
Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.
目录
Dedication
Acknowledgments
Introduction: Making Rain While the Sun Shines
Section One: The Brand-Focused Rainmaking Marketer
Roe #1: Begin at the End
Roe #2: Be a Hobgoblin
Roe #3: Get Yourself Some Culture
Roe #4: Be True to Your School
Roe #5: Say It Like You Mean It
Roe #6: Broaden Your Brandwidth
Roe #7: Bow to the Wow
Roe #8: Stay Up, Sell Out, Cash In
Section Two : The Strategic Rainmaking Marketer
Roe #9: See the Forest in Every Tree
Roe #10: Feed the Lion and Spare the Mouse
Roe #11: Smarten Up
Roe #12: Manifest Your Destiny
Roe #13: Kill the Cat
Roe #14: Fuhgeddabout Woulda Coulda Shoulda
Roe #15: Muddy the Waters
Roe #16: Start From Scratch
Section Three: The Tactical Rainmaking Marketer
Roe #17: Celebrate Smilestones
Roe #18: Ignore the Bliss
Roe #19: Stick It
Roe #20: Shorten Up to Sweeten Up
Roe #21: Face the Facts
Roe #22: Say No to Yes But
Roe #23: Sweat Like a Pig
Roe #24: Lose Your Head
Roe #25: Slow Down to Speed Up
Roe #26: Don't Just Because You Can
Roe #27: Show Them the Money
Section Four : The Customer-Focused Rainmaking Marketer
Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS
Roe #29: Reject IOUs
Roe #30: Act Big, Feel Small
Roe #31: Speak Greek Only in Greece
Roe #32: Listen to be Heard
Roe #33: Say NYET to Nyuk!
Roe #34: Love'em OR Leave'em
Roe #35: Go the Extra 18 Inches
Roe #36: Tarnish the Golden Rule
Section Five: The Competitive Rainmaking Marketer
Roe #37: See the Whites of Their Eyes
Roe #38: Shop Till You Drop
Roe #39: Experience the Experience
Roe #40: Choose to Lose
Roe #41: Analyze This
Roe #42: Expect the Unexpected
Roe #43: Give Up
Section Six: The Hardwired Rainmaking Marketer
Roe #44: Tell a Story Worth a Thousand Pictures
Roe #45: French KISS
Roe #46: Light Your Lying Pants on Fire
Roe #47: Sell Soft, Market Hard
Roe #48: Reduce Your Attention Spam
Roe #49: Choose Them Over Us
Roe #50: Just Don't Do ID
Roe #51: Suck It Up
Roe #52: Burn This Book
Index
