Google Adsense For DummiesGoogle Adsense傻瓜书
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作者： Jerri L. Ledford 著
出 版 社：
出版时间： 2008-8-1字数：版次： 1页数： 346印刷时间： 2008/08/01开本： 大16开印次： 1纸张： 胶版纸I S B N ： 9780470292891包装： 平装内容简介
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.
AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:
Register and set up an AdSense program
Track results with server logs, AdSense reports, and Google Analytics
Boost AdSense income with search engine optimization techniques
Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
Earn more with AdSense for RSS, streaming video, and referral units
Design appealing ads and search boxes, and deal with ads from competitors
Add video units to your site, design mobile ad units, and understand referral units
In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
作者简介
Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.
目录
Introduction
Part Ⅰ: AdSense Basics
Chapter 1: Understanding Google AdSense
Chapter 2: Getting Started with AdSense
Chapter 3: Building a Content-Rich Web Site
Chapter 4: AdSense and Search Engine Optimization
Chapter 5: Installing the AdSense Code
Part Ⅱ: The Major Players: AdSense for Content, AdSense for Search
Chapter 6: Building the Right Content
Chapter 7: Designing the Per fect Content Ad
Chapter 8: Understanding AdSense for Search
Part Ⅲ: Other Types of AdSense
Chapter 9: Show Me Some Video (& Other Gadgets)
Chapter 10: AdSense for Mobile
Chapter 11: AdSense for RSS
Chapter 12: The AdSense Referral Program
Chapter 13: AdSense Your Blog
Part Ⅳ: AdSense Administration
Chapter 14: Tracking AdSense Responses
Chapter 15: Using AdSense Reports
Chapter 16: AdSense Revenues
Part Ⅴ: The Part of Tens
Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense
Chapter 18: Ten AdSense Don’ts
Chapter 19: Ten Ways to Improve Web Site Traffic
Index
