现代包装设计PACKAGE DESIGN NOW
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作者： Gisela Kozak著
出 版 社： Oversea Publishing House
出版时间： 2008-8-1字数：版次： 1页数： 414印刷时间： 2008/08/01开本： 16开印次： 1纸张： 铜版纸I S B N ： 9783822840313包装： 平装内容简介
The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package?some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites.
目录
INTRODUCTION
PACKAGE DESIGN TODAY
CASE STUDI ES
CASE 01:NATUREWORKS
Kara Johnson. Bob Adams,Joanne Oliver， Pontus Wahlgren
CASE 02:BOOTS ESSENTIALS
Steve Gibbons
CASE 03:FOOD TO GO
Charlotte Raphael
CASE 04:INFORMATION DESIGN
FOR PATIENT SAFETY
Colum Menzies Lowe
CHAPTERS
CASE 05:DESIGN EFFECTIVENESS
DESIGN EFFECTIVENESS
CASE 06:PACKAGE DESIGN IN JAPAN
Taku Satoh
CASE 07:ULUVKA VODKA
CASE STUDY
Sam Aloof
CASE 08:PACKAGING MATERIALS
Packaging Solutions
Advice Group
CHAPTERS
I BEVERAGES
ALCOHOLIC
NON-ALCOHOLIC
II ELECTRONICS
III FOOD
IV HOMECARE
V LUXURY GOODS
VI PERSONALCARE&BEAUTY
VII PHARMACEUTICAL
VIII STORE&RETAIL
IX MISCELLANEOUS
