剑桥标准商务英语教程高级教师用书--新东方大愚英语学习丛书
分类: 图书,外语 ,英语综合教程,其他综合教程,
作者: (英)哈特著
出 版 社: 西安交通大学出版社
出版时间: 2008-10-1字数:版次: 1页数: 156印刷时间:开本: 大16开印次: 1纸张:I S B N : 9787560529776包装: 平装内容简介
《剑桥标准商务英语教程》(Business Benchmark)是一套由剑桥资深英语教学专家编著的全新商务英语教程,有初、中、高三个级别,每个级别都包含学生用书(附听力光盘及自学手册)和教师用书备一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,兼顾商务英语知识的拓展与听、说、读、写能力的提高,通过有针对性的指导和反复练习帮助学生迅速提高商务环境中的英语实际运用能力。本教程各级别包含一套BEC考题及大量与BEC/BULATS难度相当的模拟练习,帮助学生熟悉考试的形式及要求,是备考BEC/BULATS考试的理想复习资料。本教程既可用于商务英语课堂教学,也适合那些即将踏入职场或已工作的学习者使用。
目录
Acknowledgements
Introduction
Management
Unit 1: Corporate culture
Unit 2: Leaders and managers
Unit 3: Internal communications
Unit 4: Chairing meetings
Competitive advantage
Unit 5: Customer relationships
Unit 6: Competitive advantage
Unit 7: A proposal
Unit 8: Presenting at meetings
Advertising and sales
Unit 9: Advertising and customers
Unit 10: Advertising and the Internet
Unit 11: Sales reports
Unit 12: The sales pitch
Finance
Unit 13: Forecasts and results
Unit 14: Financing the arts
Unit 15: Late payers
Unit 16: Negotiating a lease
The work environment
Unit 17: Workolace atmosphere
Unit 18: The workforce of the future
Unit 19: Productivity
Unit 20: Staff negotiations
Corporate relationships
Unit 21: Corporate ethics
Unit 22: Expanding abroad
Unit 23: An overseas partnership
Unit 24: A planning conference
Exam skills and Exam practice
Appendix: The Common European Framework