Management Of Retail Buying零售购买管理
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作者： R. Patrick Cash, Chris Thomas, John W. Wingate, Joseph S. Friedlander著
出 版 社： 吉林长白山
出版时间： 2005-7-1字数：版次： 1页数： 276印刷时间： 2005/07/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780471723257包装： 平装编辑推荐
作者简介
R. PATRICK CASH was an Adjunct Professor of Retail Marketing at Kean College and the former Director of the Merchandising Division of the NRMA (now the NRF).
JOHN W. WINGATE taught retailing at New York University and was Chairman of the Department of Business Administration of Baruch College. He also founded and was the editor of NYU's Journal of Retailing.
JOSEPH S. FRIEDLANDER was a retail consultant and partner with Stern Associates. He also held the positions of General Merchandise Manager and Merchandise Controller at Abraham & Strauss. He taught marketing and retailing at Baruch College and New York University. --This text refers to an out of print or unavailable edition of this title.
内容简介
Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.
目录
Preface xi
CHAPTER 1 An Overview of Retail Buying
ESTIMATING CONSUMER NEEDS
THE SUPPORT STAFF
ORGANIZING THE BUYING PROCESS
EVALUATING AND MOTIVATING THE BUYER
ORGANIZATIONAL MODELS OF STORES
CENTRALIZED BUYING AND MERCHANDISING
THE DISTRIBUTION POINT
EDUCATION AND TRAINING
CHAPTER SUMMARY
DISCUSSION QUESTIONS
ENDNOTES
CHAPTER 2 The Roles of Buying Groups
SPECIAL SERVICES OF BUYING OFFICES
THE INDEPENDENT BUYING OFFICE
CORPORATE BUYING OFFICES
ASSOCIATED BUYING OFFICES
A FINAL WORD ABOUT BUYING GROUPS
A CLOSER LOOK AT THE BUYING-SELLING CYCLE
CHAPTER SUMMARY
DISCUSSION QUESTIONS
CHAPTER3 Understanding the Consumer
ANTICIPATING DEMAND
CONSUMER MOTIVATION
TREND EXTENSION
DOING CONSUMER RESEARCH
TYPES AND SOURCES OF INFORMATION
CHAPTER SUMMARY
DISCUSSION QUESTIONS
ENDNOTES
CHAPTER4 Merchandise Assortments
DIFFERENTIATION THROUGH BRANDING
ASSORTMENT PLANNING
BREADTH AND DEPTH OF ASSORTMENTS
PLANNING SALES BY SELECTION FACTORS
OTHER CONCEPTS OF ASSORTMENT
SETFING ASSORTMENT POLICY
……
CHAPTER 5 Planning and Control
CHAPTER 6 Technology and Internet Commerce in Retailing
CHAPTER 7 Choosing Vendors
CHAPTER 8 Intrenational Vendors
CHAPTER 9 Translating Plans into Purchases
CHAPTER 10 Negotiating the Buy
CHAPTER 11 The Buyre's Order and Vendor Relations
CHAPTER 12 Pricing and Selling
Glossary
Index
