Professional Practice 101: Business Strategies and Case Studies in Architecture建筑商业战略与实例研究
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作者： Andrew Pressman著
出 版 社： 吉林长白山
出版时间： 2007-12-1字数：版次： 1页数： 393印刷时间： 2007/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780471683667包装： 平装编辑推荐
作者简介：
Andrew Pressman, FAIA, an architect and professor in the School of Architecture and Planning at the University of New Mexico, leads his own award-winning architectural firm in Albuquerque and Washington, D.C. His work has been featured in more than twenty professional, scholarly, and popular publications, including Architectural Record, Architecture, and the Washington Post. The Editor in Chief of Architectural Graphic Standards, 11th Edition (Wiley), Pressman has written five books on architecture and holds a master's degree from the Harvard University Graduate School of Design.
内容简介
Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material including coverage of:
Project management
Time management
Group dynamics and teamwork
Project delivery
Communication and leadership skills
Design and information technology
Marketing
Legal and licensing issues
Financial management
Risk management and professional liability insurance
Client and contractor relations
目录
Foreword to the Second Edition by Thomas Fisher
Preface
Acknowledgements
Chapter 1 Practice, Practice, Practice
What It Means to Be a Professional or the Courage to Be a Misfit
Professionalism and the Public Interest
Professional Through and Through
Linking Design and Practice
For Whom Should You Design?
Are You an Artist or an Architect?
Sidebar: Voodoo and Hearsay
Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA
Sidebar: Timing of the Architect Registration Examination
Designing Your Career
Case Study: Designing Your Career
Chapter 2 Do the Right Thing
Architects and Ethics
Sidebar: Postscript on Ethical Behavior
Case Study: The Fifty-Nine-Story Crisis
Chapter 3 The Firm: Commoditiy and Delight
Design Firm Typologies
Firm Start-Ups
Two Start-Up Profiles: Young, Digital, and Good
Profiles in Courage: Three Firms
Case Study: ABC/Prieto Haskell
Case Study Analysis: A Firm in Search of a New Identity
Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves
Chapter 4 Project Management
Managing the Process versus Producing the Product
Making Group Projects in Studio Work for You
Client Relations: Of Timing and Schmoozing
Designing Your Time
Sidebar: Experimental Drawing-Drawing to Steal
The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office
Case Study: Anne Cahill (A) and (B)
Author's Case Study Analysis: Portrait of a Project Manager
Case Study: Drawing as a Means to Practice
Chapter 5 Making a (Financial) Statement
Financial Management Primer
idebar: Managing the Labor Force
The Real Meaning of Green Design: Fees and Schedules
Conventional versus Progressive Real Estate Development
Case Study: Downtown Albuquerque Theater Block
Chapter 6 To Market, to Market
Top 10 Rules of Marketing
Marketing for Success
Sidebar: Selling Architectural Services
Top 10 Presentation Skills
Top 10 Principles for Design on the Web
Case Study: Richards Roth Caruso, Inc
Chapter 7 Laws and Order
Chapter 8 Risky Business
Chapter 9 New Modes of Service and Project Delivery
Chapter 10 Nontraditional Practice
Chapter 11 Social Responsibilities
Index
