地产大亨特朗普:如何致富 TRUMP: HOW TO GET RICH
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作者： Donald J.Trump 著
出 版 社： HarperCollins
出版时间： 2004-12-1字数：版次： 1页数： 301印刷时间： 2004/12/01开本： 64开印次： 1纸张： 胶版纸I S B N ： 9780345481030包装： 平装内容简介
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
作者简介
DONALD J. TRUMP is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. Aside from The Apprentice, Trump and NBC are also partners in the ownership and broadcast rights for the three largest beauty competitions in the world.
In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the soon-to-be converted Delmonico Hotel at Park Avenue and Fifty-ninth Street (Trump Park Avenue). The Trump Tower, and 40 Wall Street. He also has acclaimed golf courses in Briarcliff Manor, New York and Palm Beach, Florida and two others in development in New Jersey and Palos Verdes, California.
Trump is the number one New York Times bestselling author of The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies.
An ardent philanthropist, Trump is involved with numerous civic and charitable organizations. In June 2000 he received his greatest honor, the Hotel and Real Estate Visionary of the Century, given by the UJA Federation.
目录
Introduction: Five Billion Reasons Why You Should Read This Book
PART Ⅰ The Donald J．Trump School of Business and Management
PART Ⅱ Personal Apprenticeship(Career Advice from The Donald)
PART Ⅲ Money, Money, Money, Money
PARTⅣ The Secrets of Negotiation
PARTⅤ The Trump Lifestyle
PARTⅥ Inside The Apprentice
Acknowledgments
Appendix
Index
