The professional personal chef专业私人厨师的企业经营
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作者： Candy Wallace 著
出 版 社： 吉林长白山
出版时间： 2007-2-1字数：版次： 1页数： 210印刷时间： 2007/02/01开本： 8开印次： 1纸张： 胶版纸I S B N ： 9780471752196包装： 精装内容简介
The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense.
Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career.
Filled with resources rich in detail, this useful and engaging text covers:
The evolution of the professional personal chef career path
The benefits and disadvantages of various forms of business ownership
Operating legally
Writing an effective business plan
Creating a vision statement, mission statement, and elevator speech for your personal chef business
Managing and securing finances
Identifying target markets and revenue streams
Developing marketing and sales plans and quality customer service
A day in the life of a personal chef
In each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs.
A complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents.
Culinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find The Professional Personal Chef the essential A-to-Z guide to this exciting career.
作者简介
Candy Wallace is the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Institute (APPCI). Recognized as the leading national authority on the subject, Chef Wallace has been teaching the business of being a personal chef to culinary students for the past eleven years. In 2003, she was awarded the International Association of Culinary Professionals (IACP) Award for excellence as Businessperson/Entrepreneurof the Year.
目录
Chapter 1 The Evolution of the Personal Chef
Chapter 2 Forms of Ownership
Chapter 3 Operating Legally
Chapter 4 The Business Plan
Chapter 5 The Big Three
Chapter 6 Finances
Chapter 7 Indentifying Your Market
Chapter 8 Marketing
Chapter 9 Sales and Service Process
Chapter 10 Customer Service
Chapter 11 A Day in the Life of a Personal Chef
Chapter 12 Revenue Streams
Appendix
Index
