Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do非营利组织战略定位
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作者： Thomas A. McLaughlin著
出 版 社： 吉林长白山
出版时间： 2006-3-1字数：版次： 1页数： 245印刷时间： 2006/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780471717492包装： 精装内容简介
Nonprofit Strategic Positioning：Decide Where to Be，Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning。Even in the nonprofit sector，strategic planning is becoming discredited as a formulaic，go-nowhere exercise。This book will take the reader on a stimulating journey through nonprofit strategy development and implementation。The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable，and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill。 Nonprofit Strategic Positioning：Decide Where to Be，Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century。
These are the defining questions Nonprofit Strategic Positioning： Decide Where to Be，Plan What to Do helps nonprofit organizations answer。A streamlined，practical alternative to traditional， cumbersome strategic planning，the structured strategic positioning process produces a realistic，actionable platform that serves as a clear and engaging basis for the organization’s decisions。
An explanation of the six distinct steps in developing the strategic position and devising a dynamic work plan
Ways to check the staying power of the organization’s mission statement，such as the Theme Identification Percentage score (TIP)， the Business Card Test，the Deli Principle，and more
Easy-to-follow guidelines for scanning the organization’s future， including seven specific strategic factors that affect all nonprofits
The principles of strength-based internal scanning
Creating a strategic financial plan encompassing cash flow，capital structure，and profitability
Tools such as Recipe Cards with step-by-step directions for implementing ideas，a QuickStart version，templates and forms，a list of resources，and more。
Examples demonstrating applications of the approach。
The characteristics of an entrepreneurial leader，A guide to help board members and staff develop personal strategic positions。
The strategic positioning approach can be tailored for all nonprofits： federations like United Way and Goodwill Industries； very large nonprofits such as universities and large hospitals；associations and professional societies；and small community organizations。This is inspiring，empowering reading for nonprofit executives and directors，members of boards of directors and trustees，nonprofit managers，fundraising professionals，and consultants who must address the challenges nonprofit organizations face in the twenty-first century。
目录
Acknowledgments
About the Author
Introduction
SECTION 1Preplanning
The Intermedia ry Sector，For-Profit versus Nonp rofit
SECTION 2The Logic of Strategic Positioning
What Strategic Positioning lS Not
Introducing Willows’End Assisted Living
The Process of Strategic Positioning
Cha racteristics of Strategic Positioning
Why Do It at All?
SECTION 3The Formal Points of Control
For Established Nonprofits
When the Vision IS Given Its Vehicle
Strategy
Oganizational Structure
Resources
Feedback Loop
Deciding Where to Be
Strategic Positioning Can Be Used by All Nonprofits
Nonprofit Federations
Vlerv Large Nonprofits
Associations and Professional Societies
Who Does Strategy?Selecting the Team
How to Identify Them
McLaughlin's Law of Task Fo rce Leade rship
Consultant O r Facilitato r?Or Nothing at All?
SECTION 4Prepare
Theme Identification Percentage(“TIP Sco re”)
What to Do about lt
Make It Pass the Business Card TeSt
Make It Conforill to the Deli Principle
Make It Aclive
Make lt Say Something
Clean It UP
Selllt
When the Mission lS PreestabIished
TaP into the Emotion
Scan Your Future
SECTION 5A Few Big Trends
From Command and Control tO Shape and Influence
Froln Enlployees tO Employee/Collstlltants
From Square Footage tO Megabytes
From Social Elite Fundraising to Cognitive
Elite Fundraising
From Growth to Productivity
From Standalone Nonprofits tO Integrated
Delivery Systenls
From Innovation in Progranmfing tO IllllOvatioll
in Managelnent
From Strategic Planning tO Strategic Positioning
The Parameters of a Future Scan
The Need for Your service
Geography
TO Change It or Not
Competitors
To Collaborate，Compete
Collaboration Usually Begins in the Back Room
Back Room Collaboration Demands 5tanda rdizatiOn
Users and Potential Users of tile Service
Defining the Irreducible Demand
Deftning the Population to Be Served
Establishing the Feede r or Refe rraI System
Identifying Behavioral Considerations Affecting
Demand
Funders
Labor Force
The Tw0-Tiered Labor Market
Other Aspects to Track
Technology
……
Sect 6 Scan for internal strengths
Sect 7 Decide where to be
Introduction to Appendices
Index
