Companies Searching for Excellence in Design 广告设计
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作者： 本社 编
出 版 社： Oversea Publishing House
出版时间：字数：版次：页数： 207印刷时间：开本： 8开印次：纸张： 铜版纸I S B N ： 9783899390605包装： 精装内容简介
Stories of good design can fire imaginations and creativity. The first 'Hall of Fame' published by ICSID, the International Council of Societies of Industrial Design, sheds light on the characteristics successful companies adopt as an essential part of their strategy to succeed with design.
Through these stories, we learn that success in design can only be achieved when a company develops a general consciousness of design and innovation alongside the other fundamental aspects of successful business which need to be in place. Design is no miracle cure, but it is a tool by which companies who know how to harness the benefits of design, not only sustain, but increase their success, whether IBM or Crown of America, Fiskars or iitalla of Finland or Duravit or Miele of Germany.
A compelling preface by ICSID President, Peter Butenschon of Norway, is followed by seven criteria for design presented by Professor Dr. Peter Zec, the creator and founder of the international red dot design award. An overview of the growth of Industrial Design in the United States and an insight into the continuing expansionist phase of its emergence across the Asian Tigers, as well as a view of the place of design in the history of manufacturing, make the 'Hall of Fame' an indispensable work of reference for design-orientated companies, marketing experts, agencies, journalists and up-and-coming designers.
A short history of ICSID reveals a thread of influence, stretching back to the mid-1950's, which has contributed to the international development of Industrial Design during its growth to maturity in the latter half of the 20th century.
目录
Review
Preface
Peter Butenschon
In Search of Success with Design Learning from Best Practice
Peter Zec
The Emergence of the Industrial Design Profession in the United States
John Heskett
Defining Design in the 20th Century
Conway Lloyd Morgan
The Development of Industrial Design in Asia
Darlie O. Koshy, Singanapalli Balaram
Companies
AEtE Design
AEG
Aleatel
Blanco
Burkhardt Leitner constructi
Crown
DaimlerChrysler
Duravit
Eleetrolux
Fiskars
Grupo Di
Herend
IBM
iittala
Intra
Irizar
Jacob Jensen Design
Karcher
LG Electronics
Ludwig
Mabeg
Makio Hasuike
Miele
Mono
Niessing
N issa n
Nya Nordiska
O Luce
Propagandist
Rado
Randstad
Samsung
Schwan Stabilo
Sedus
Siemens
Sony
Studio Idea
Tata
Toyota
Tupperware
Vivero
Vorwerk
Yamaha
ZAG Industries
Zucchetti
Zumtobel Staff
ICSID
International Council of Societie of Industrial Design
ICSID-A Global Network for Desi
ICSID-Listings
The Executive Boards
Professional Members
Professional/Promotional Member
Promotional Members
Educational Members
Associate Members
Corporate Members
Companies-Contact Details
