The Future and Me: Power of the Youth Market in Asia我与未来：亚洲青年市场的影响力
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出 版 社：
出版时间： 2008-6-1字数：版次： 1页数： 155印刷时间： 2008/06/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780470822081包装： 平装编辑推荐
作者介绍：Dr. Yuwa Hedrick-Wong
Dr. Yuwa Hedrick-Wong is an economist and business strategist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region.
内容简介
Yuwa Hedrick-Wong has the rare ability of combining first-class economic reasoning, appreciation of market and demographic trends, common sense and an engaging writing style. This book is rich in insight and a pleasure to read. A tour de force on a critical emerging market segment; today's affluent, young premium Asian consumers/ - Maurice Levi
The most detailed and illuminating analysis of a particular type of global consumer, one who connects consumption to ongoing se4lf-development and has the resources to pursue it all to the fullest. by taking account of aspects that go well beyond narrow market transactions, Yuwa Hedrick-Wong gives us an enormously rich account with multiple insights as to the future trajectory of this market. he helps us see how common notions about the so-called youth market are flawed and miss the point; it is not simply a question of age. this depth of understanding makes for real surprises and often very amusing facts. - Saki Sassen
The speed of change in Asia is sometimes mind-boggling. In particular, youth premium markets have undergone spectacular yet complex evolutions,with urbanization, education and global orientation changing the aspirations and behavior o these consumers. Based on original and detailed country data, Yuwa Hedrick-Wong provides an illuminating, clear and synthetic analysis of the forces behind these evolutions, and of the formidable challenges and opportunities the young generations re creating for the future of Asia/Pacific. - Christian Koenig
目录
Foreword
Ackowledgments
Chapter 1 Tomorrow and Me
Chapter 2 Young Premium Urban Consumers of China
Chapter 3 Young Premium Urban Consumers of India
Chapter 4 The Young Premium Consumers of Japan
Chapter 5 The Young Premium Consumers of Australia
Chapter 6 Young Premium Consumers of Korea, Taiwan and Hong Kong
Chapter 7 Young Premium Consumers of Southeast Asia
Chapter 8 Capturing Young Premium Consumers
Endnotes
Index
