突出提要之外：Microsoft Office PowerPoint 2007 高效演示文稿创建（光盘）Beyond Bullet Points
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作者： Cliff Atkinson 著
出 版 社： Oversea Publishing House
出版时间： 2007-10-1字数：版次： 1页数： 349印刷时间： 2007/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780735623873包装： 平装内容简介
Transform your presentations and boost your impact with practical, easy-to-apply techniques for using PowerPoint 2007. Author Cliff Atkinson is a presentation-skills expert who is helping revolutionize the way Fortune 500 companies design and deliver their critical presentations. Even major news media reported the contribution of Cliffs techniques to a verdict in a high-profile trial. In his highly-regarded, popular book Beyond Bullet Pointsnow fully updated for PowerPoint 2007Cliff shares his innovative three-step method that helps you unlock the amazing story buried in those bullet-riddled slides. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of projected media to create a rich, engaging experience. With easy-to-use templates, advanced tips, and plenty of illustrations and examples, youll learn techniques to help you clarify, visualize, and present your ideas so that your audience will remember your important message. This newly revised, popular guide now includes a CD with sample PowerPoint 2007 files and graphics.
目录
Acknowledgments
Introduction
Chapter IMaking Headlines Beyond Bullet Points
Can I Really Change the World with a PowerPoint Presentation?
The Perfect PowerPoint Storm
Stepping onto the Media Stage
A Singular Story
The Heart of the Problem
Distilling the Essence
Mixing Mediums
Fade to Gray
Stark Choices
Winds of Change
The Power of BBP in Your Hands
Chapter 2Teaching an Old Dog New Tricks
Three Bedrock Tools of PowerPoint
Trick 2: Use Slide Sorter View to Manage the Volume
In Search of "Research Reality"
Research Reality 1: You Have to Respect the
Limits of Working Memory
BBP Respects the Limits of Working Memory
The Old Way Ignores the Limits of Working Memory
Trick 2: Use Notes Page View to Sync Pictures and Narration
Research Reality 2: You Have to Address the Two Channels
BBP Addresses the Two Channels
The Old Way Addresses Only One Channel
Trick 3: Use Normal View to Guide the Eye and Ear
Research Reality 3: You Have to Guide Attention
BBP Guides Attention
The Old Way Does Not Guide Attention
A Well-Trained Tool
Chapter 3Getting Started with BBP
What Does the Road Ahead Look Like?
Sewing Up Understanding with BBP
The Heart and Brain of BBP: The Story Template
The Built-In Story Structure
Theory Becomes Practical
Step 1: Choose a Story Thread and a Pattern to Follow
Step 2: Pull Through What's Most Important First
Step 3: Guide the Visual and Verbal Strands with Your Storyboard
Sketching the First Five Slides
Sketching the Rest of the Slides
Applying Custom Layouts
Adding Graphics to the First Five Slides
Adding Graphics to the Rest of the Slides
Stepping into the Screen
Presenting in Multiple Views
Presenting with a Tablet PC
Presenting Online
Documenting the Experience
Getting Started with the BBP Story Template
Writing Headlines Using Three Ground Rules
Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice
Rule 2: Be Clear, Direct, Specific, and Conversational
Rule 3: Link Your Ideas Across Cells
Chapter 4 Planning Your First Five Slides
Chapter 5 Planning the Rest of Your Slides
Chapter 6 Setting Up Your Storyboard and Narration
Chapter 7 Sketching Your Storyboard
Chapter 8 Adding Graphics to Your Storyboard
Chapter 9 Reviewing a Range of BBP Examples
Chapter 10 Delivering Your BBP Presentation
Chapter 11 Preparing Others for BBP with a 5-Minute Exercise
Appendix A BBP Ground Rules and Checklists
Appendix B Presenting BBP with Two Views
Appendix C Starting Your Point A and B Headlines
Appendix D Starting Your Call to Action Headines
