如何在中国做生意MHPE: HOW TO DO BUSINESS IN CHINA
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作者： Nick Dallas 著
出 版 社： Oversea Publishing House
出版时间： 2007-1-1字数：版次： 1页数： 56印刷时间： 2007/01/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780070138094包装： 平装内容简介
Catapulted onto the world stage by a daring reform agenda, present-day China represents an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the global imagination. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps and enhancing your preparedness are outlined. This book provides valuable insights into：The nature of business environment、Strategic thinking、Negotiation、Cultural awareness、Anticipating problems、Understanding the bigger picture.
This exhilarating and mostly untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitise you to the issues as it clearly depicts the challenges ahead.
作者简介：
Nick Dallas, PHD, is a China watcher and well-travelled current affairs enthusiast with a multi-disciplinary background. He is currently the national sales manager of McGraw-Hill Australia's Professional trade division and lives in Melbourne, Australia.
目录
How to do business in China
Better read than dead
China is not a monolithic market
Get the cultural stuff right
Find the right partner
Don't expect a level playing field
Look before you leap
Have a vision
Analyse things in a multi-dimensional and paradoxical framework
Expect setbacks, have a plan B
PRC (Patience, Relationship, Contract)
Kiss cadres but embrace customers
Protect your crown iewels
Chinese negotiating style
Mandarin is king
Have a realistic business plan
Observe local rules and regulations
Investigate diaspora links
Guanxi is part of the story
Perform thorough risk analysis
The key business challenges remain the same
Have a proactive government PR policy
Never assume anything
Enioy the learning experience
Just do it
Sources and suggested readings
