赢WINNING
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作者： Jack Welch著
出 版 社： 音像供货
出版时间： 2006-10-1字数：版次： 1页数： 262印刷时间： 2006/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780061241499包装： 平装编辑推荐
作者简介：
Jack Welch began his career with the General Electric Company in 1960, and in 1981 became the company's eighth Chairman and CEO. During his tenure, GE's market capitalization increased by $400 billion, making it the world's most valuable corporation. In 1999, Fortune named him the "manager of the century," and the Financial Times recently named him one of the three most admired business leaders in the world today. Upon retiring from GE in 2001, Mr. Welch published his internationally best-selling autobiography Jack: Straight from the Gut. He now teaches at MIT's Sloan School of Management and speaks to business leaders and students around the world.
内容简介
In Winning, their 2005 international bestseller, Jack and Suzy Welch created a rare document, both a philosophical treatise on fundamental business practices and a gritty how-to manual, all of it delivered with Jack's trademark candor and can-do optimism. It seemed as if "no other management book," in the words of legendary investor Warren E. Buffett, would "ever be needed."
Instead, Winning uncovered an insatiable thirst to talk about work. Since the book's publication, the Welches have received literally thousands of questions from college students and seasoned professionals alike, on subjects ranging from leadership and global competition to tough bosses and building teamwork. Indeed, questions about virtually every business and career challenge have poured in—some familiar, others surprising, many urgent and probing, and all of them powerfully real.
Winning: The Answers takes on the most relevant of these questions, and in doing so, its candid, hard-hitting responses expand and extend the conversation Jack and Suzy Welch began with Winning. It is a dialogue that is sure to be both compelling and immensely useful to anyone and everyone engaged in the vital work of helping an organization grow and thrive.
目录
Introduction
GLOBAL COMPETITION On the Brave New World
1. Taking on China... and Everyone Else
2. Is China for Everyone?
3. Regarding Russia
4. Why Paris Burned
5. Vive l'Europe--Just Not Yet
6. Outsourcing Is Forever
7. Getting Global Before It Gets You
8. The Home Field Advantage
LEADERSHIP On Being a Better Boss
9. Are Leaders Born or Made?
10. The Leadership Mind-Set
11. Tough Guys Finish First
12. The Ultimate Values Test
13. When to Cut the Cord
14. The Courage to Become a Change Agent
15. Wrestling with Resisters
16. Building Trust from the Top Down
17. The Perilous Promotion Trap
18. Keeping Your People Pumped
19. How to Get Elected Boss
20. Winning the Whining Game
21. New Job--Old Team?
22. The Smarter They Are...
MANAGEMENT PRINCIPLES AND PRACTICES On Running a Business to Win
23. Getting the Best People
24. The Fight Against Phoniness
25. The Limits of Candor--or Not
26. The Case for Differentiation... Even in Sweden
27. Strategy for Big and Small Alike
28. The Consultant Conundrum
29. The Danger of Doing Nothing
30. How Healthy Is Your Company?
31. The Real Job of HR
32. Staff Functionaries... and Other Filters
33. Stopping Job Cuts Before They Happen
34. No More B.S. Budgeting
35. Not Invented Where?
36. Making Sense of Matrixes
37. The Uses and Abuses of Gut Instinct
38. What Becomes a Salesperson Most
……
CAREERE On Life Liberty,and teh Pursuit of a Promotion
PRIVATEL HELD On Working for the Family
WINNING AND LOSING On Why Business Is Good
