THE WAY TO WEALTH WORKBOOK，PART III：财富手册 第三部分
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作者： Brian Tracy著
出 版 社：
出版时间： 2008-1-1字数：版次： 1页数： 258印刷时间： 2008/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781599181523包装： 平装内容简介
BRIAN TRACY has started，built，managed or turned around 22 businesses and consultedfor more than l，000 companies worldwide．He is president of the Brian Tracy Universityof Sales and Entrepreneurship，a private online college for business and entrepreneurship．
He is also chairman and CEO of Brian Tracy International，which specializes in thetraining and development of individuals and organizations．
目录
Introduction
1. Business Blueprints
1. Business Strategic Planning Questionnaire
2 Business Assessment--Reasons for Success and Failure
3. Management Skills Assessment
4. Seven Key Result Areas in Business
5. Seven Responsibilities of Leadership
6. How to Hire Guidelines
7. Hiring the Best People
8. How to Build a Top Team
9. How to Fire
10. Making the Firing Decision
11. Seven Qualities of Leadership
12. Seven Keys to Project Management
13. Seven Questions for Any Investment
2. Strategic Blueprints
1. Strategic Planning Questions
2. Business Planning Process
3. Ten Keys to Business Success
4. Seven Ways to Build an Entrepreneurial Business Faster
5. Your Core Business
6.The Driving Force in Strategy
7.Opportunity Analysis
8.Seven Steps to Business Profitability
9.Choosing the Right Location
10.Money and Financial Goals
11. Seven Steps to Problem Solving
12. Twelve Critical Orientations for Business and Personal Success
13. Time Allocation Exercise
3. Marketing Blueprints
1. Seven Keys to Marketing Success
2. Seven Questions for Market Planning
3. Four Principles of Marketing Strategy
4. Seven P's of the Marketing Mix
5. Finding a New Product or Service
6. How to Do Fast, Cheap Market Research
7. Nine Great Marketing Questions
8. Seven Reasons Why People Buy Things
9. Key Concerns in Making a Buying Decision
10. Becoming the Quality Choice
11. Buying Customers--Determining Your Costs of Acquisition
12. Lifetime Value of a Customer
13. How to Write Effective Advertising
14. 24 Ways to Sell Your Product or Service
4. Sales Blueprints
1. Sales Skills Assessment
2. Sales Planning Process
3. Seven Ways of Selling
4. Seven Qualities of Top Salespeople
5. Seven Best Sales-Closing Techniques
6. Four Levels of Customer Service
7. Seven Keys to Effective Networking
8. Seven Questions to Set Priorities in Selling
5. Financial Blueprints
1. Critical Success Factors, Benchmarks, and Metrics
2. 23 Ways to Get the Money You Need
3. Borrowing from Your Bank
4. Profit Analysis and Maximization
5. Double Your Income Seven Ways
6. Double Your Income--Exercises
7. Fifteen Profit-Making Strategies
8. Determining Your Costs
9. Conduct a Breakeven Analysis
10. Twelve Ways to Set Your Prices
11. The Seven Systems You Need
12. Seven Keys to Legal Agreements
13. Rules Learned from Lawsuits and Arbitration
6.Personal Bluprints
7.Porductivity and Performance Blueprints
About the Author
Brian Tracy University of Sales and Entreneurship
Business Coaching Opportunity
Brian Tracy——Speaker,Author,Consultant
