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以灵活的产品开发应对变化的市场 Flexible Product Development : Building Agility for Changing Markets

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  分类: 图书,进口原版书,经管与理财 Business & Investing ,

作者: Preston G. Smith著

出 版 社:

出版时间: 2007-9-1字数:版次: 1页数: 286印刷时间: 2007/09/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9780787995843包装: 精装内容简介

In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace.

Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organizations values to embrace this new way of operating.

作者简介:

PRESTON SMITH is a Leading thinker in the product development community and consults with companies as diverse as Herman Miller and Welch Allyn. His book, Proactive Risk Management won the David I. Cletand Project Management Literature Award from the Project Management Institute. Smith is book review editor of the Journal of Product Innovation Management and is a Certified Management Consultant.

目录

Preface

Introduction

1. Understanding Flexibility

Dealing with Change

How Much Flexibility?

The Roots: Agile Software Development

Moving from Software to Other Products

A Note of Caution

The Project Analyzer

Summary

2. Customers and Product Requirements

The Fallacy of Frozen Requirements

The Value of Customer Feedback

Specify at a Higher Level

Anticipate Customer Needs

Pitfalls of Customer Feedback

Summary

3. Modular Product Architectures

Modular versus Integral Architectures

Examples of Architectural Choices

Architectural Approaches

Four Steps in Designing an Architecture

Architectural Decisions

Architecture at the Design Level

Shifting the Hardware-Software Boundary

Summary

4. Experimentation

Kinds of Experiments

The Value of Failure

Exploration as Experimentation

Front-Loaded Prototyping

Testing

Summary

5. Set-Based Design

What Is Set-Based Design?

Benefits of Set-Based Design

Managing Set-Based Design

Delaying Decisions

The Difficulties

Summary

6. Development Teams and People Factors

Teams and Flexibility

Having the Right People

Desirable People Qualities

Team Qualities

Summary

7. Decision Making

Improving Decision-Making Flexibility

People and Decisions

Uncertainty and Decisions

Decision Trees

Real Options Thinking

Summary

8. Project Management

9. Product Development Processes

10. Implementing Flexibility

Notes

Bibliography

Customer Council

The Author

Index

 
 
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