从全球创新时代的理念中获利iProperty : Profiting from Ideas in an Age of Global Innovation
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作者： William Barrett等著
出 版 社：
出版时间： 2008-1-1字数：版次： 1页数： 243印刷时间： 2008/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470171790包装： 精装内容简介
In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
作者简介
William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.
Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications.
Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies.
目录
Acknowledgments
About the Authors
Introduction
PART I: GLOBAL iPROPERTY CONTEXT
1. Innovating World: Welcome to the Global Innovation Factory
Why the World Is Innovating
Innovation Drives Economic Globalization
Urgency of Innovation
Globalization of Innovation
iProperty Risks and Opportunities
Lagging Legal Standardization
Increasing Global Economic Output
Fueling the Global Spread of Innovation
The "Creative Class"
Outsourcing
Cost of Innovation
Growing Infrastructure
hnproving Education
Governmental and Nonprofit Initiatives
Playing the Global iProperty Game
2. iProperty World: Assessing iProperty Risk in a
Changing Global Environment
Institutional Risks
India's New Patent Law
China: The World's Biggest iProperty Pirate
The Good News
Infringement Risks
Risks in Developing Countries
Risks in Developed Countries
Management Risks
Technology Risks
Minimizing Global Risks
PART II: iPROPERTY STRATEGIES FOR A FLAT WORLD
3. Global Strategy: iProperty for Protecting, Strengthening,and Expanding Business Opportunities
Strategic Context
Spending Money and Getting Nowhere
Patent Attorney as Guru
Management Misunderstandings
Worst Possible Timing
Changing Course
iProperty Order from Idea Chaos
Precipitating Strategic Decisions
Strategy Inputs
Internal Analyses
Business Strategy
Existing Portfolio
Innovative Capabilities
External Analyses
iProperty Intelligence and Freedom to Operate
Legal Environment
iProperty Strategy
Creating a Vision
Detailing Tactics
Tactical Considerations
Measurable Results
Strategic iProperty Mindset
4. Global Business: Integrating iProperty Strategy and Business Strategy
Defining the Value Chain
Value Chain Strategies for iProperty
Protect High-Profit Stages of the Value Chain
Expanding Downstream
Protecting Against Customer iProperty
Dow Chemical Protects Its Downstream Value Chain
Expanding Upstream
Suppliers Taking Hostages
Motorola and P&G Work Upstream
on their Value Chains
Competitive Value Chain Analysis
Mastering the Value Chain
5. Global Navigation: Mapping the iProperty of Competitors
iProperty Intelligence
Assessing the Patent Landscape
Phase I: Mapping the Patent Space
Visualizing the Landscape
Collecting and Storing Data
Preprocessing the Data
Creating a Visual Representation
Interpreting the Visual Representation
Phase II: Freedom to Operate
FTO Is a Difficult Problem
PART III：iPROPRTY TACTICS FOR MAXIMUM IMPACT
