品牌的建立Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： David Taylor著
出 版 社：
出版时间： 2007-10-1字数：版次： 1页数： 146印刷时间： 2007/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781841127699包装： 平装内容简介
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
目录
Introduction
QUARTER ONE: Branding for business
1. January-The buzzword battle begins
2. February- Brand-led business
3. March - Elastic brands
QUARTER TWO: From insight to brand vision
4. April - Be the consumer
5. May- GPS for your brand
6. June - Brand trampoline
QUARTER THREE: Test-driving the vision
7. July - Show them the money
8. August - Consumer test drive
9. September - Don't just think different, do different
QUARTER FOUR: The rubber hits the road
10. October - Rallying the troops
11. November- Making money, not movies
12.December-The sausage has landed
Index
