Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation
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基本信息出版社:New Riders Publishing (2009年7月2日)DVD语种：英语ISBN:0321636937条形码:9780321636935商品尺寸:12.9 x 1.3 x 19.8 cm商品重量:95 gASIN:0321636937商品描述作者简介Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.目录Marty Neumeier's INNOVATION WORKSHOP DVD covers: Why the old business rules no longer apply How to beat the twin foes of speed and clutter The modern definition of brand How brands create barriers to competition Why charismatic brands are more valuable How to find and harness a company's "onliness" Why innovation depends on design thinking How "making" improves "knowing" and "doing How everyone in the company can be a designer The modern definition of design How to move design up the ladder of leverage How to use stories to shape company success The 16 levers that can jumpstart innovation
