评估竞争VALUE MIGRATION
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作者： Adrian J. Slywotzky著
出 版 社：
出版时间： 1996-1-1字数：版次： 1页数： 326印刷时间： 1996/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780875846323包装： 精装内容简介
According to Slywotzky, value migration is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.
作者简介：
ADRIAN J.SLYWOTZKT is a vice pres-ident and founding partner of Corporate Decisions, Inc. (CDI), an international strategy consulting firm that focuses on the creation of profitable growth for clients.
目录
Part I Concepts
1 The Challenge of Value Migration
2 Not Technology--Business Design
3 The Three Phases of Value Migration
4 Defining the Competitive Field:From Tunnel Vision to Radar Screen
Part II Seven Patterns Every Manager Should Know
Introduction: Recognizing Strategic Patterns
5 Multidirectional Migration:From Steel to Materials
6 Migration to a No-Profit Industry:Airlines
7 Blockbuster Migration:Pharmaceuticals
8 Multicategory Migration: Coffee
9 From Integration to Specialization:Computing
10 From Conventional Selling to Low-Cost Distribution
11 From Conventional Selling to High-End Solutions
Part III Prescription
Introduction: Applying Value Migration to Your Organization
12 How to Anticipate Value Migration
13 How to Defeat Institutional Memory
14 How to Profit from Value Migration
15 Five Moves...orFewer
Notes
Index
About the Author
