Emotional UX
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品牌: Kelly Goto
基本信息出版社:New Riders Publishing (2012年11月13日)丛书名:Voices That Matter平装:240页正文语种:英语ISBN:0321833538条形码:9780321833532ASIN:0321833538商品描述作者简介As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile and product solutions for clients including Samsung, Hyundai, Adobe, VMware, Hilton International and Sony Ericsson. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto served as past president of the national board AIGA Center for Brand Experience. She currently lives in Half Moon Bay with her husband and two daughters.目录Foreword Introduction PART I: Emotional UX Chapter One --What Is Emotional UX? Chapter Two --Why Now? Chapter Three --Goals PART II: Emotional UX Model Chapter Four --Influences Chapter Five --Mixed Methods Chapter Six --Why? The Emotional Breakdown PART III: Why-Finding Chapter Seven --Rapid Contextual Research Chapter Eight --Deliverables Chapter Nine --Product Vision EPILOGUE
