商务英语综合教程（下册）
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作者： 房玉靖，刘玉玲主编
出 版 社：
出版时间： 2007-11-1字数： 353000版次： 1页数： 177印刷时间： 2007/11/01开本：印次： 1纸张： 胶版纸I S B N ： 9787810789707包装： 平装内容简介
商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。
目录
Unjt 1
TEXT Changes in the Motives and Developments
SUPPLEMENTARY READING Beefing Up BPO
Unit 2
TEXT Invisible Barriers
SUPPLEMENTARY READING East Europeans Fear Protectionism
Unjt 3
TEXT Business Law-Contract and Agency
SUPPLEMENTARY READING Settlement of Disputes
Unit 4
TEXT Export Procedures and Documentation
SUPPLEMENTARY READING Bill of Lading
Unit 5
TEXT Product Positioning
SUPPLEMENTARY READING Experiential Branding
Unit 6
TEXT How Companies Succeed in International Mark
SUPPLEMENTARY READING Business Success
Unit 7
TEXT Strategies of Transnational Corporations
SUPPLEMENTARY READING Management and Leadership
Unit 8
TEXT International Stock Exchange of UK
SUPPLEMENTARY READING Chinese Firms are Embracing Private Equity
Funds So dreaded in the West
Unit 9
TEXT The Monetary Focus(I)-A Yen for Change
SUPPLEMENTARY READING Exchange Rate and International Trade
Unit 10
TEXT The Monetary Focus(II)-Bang for the Buck
SUPPLEMENTARY READlNG Strife over Yuan
Unit 11
TEXT Investment Demand
SUPPLEMENTARY READING China Tries Guiding Foreign Investment
Unit 12
TEXT Foreign Exchange Trading
SUPPLEMENTARY READING Exchange Rates and Political Risks
Unit 13
TEXT International Marketing Research and Steps
SUPPLEMENTARY READING International Market Research
Unit 14
TEXT Balance of Payments
SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the US
Unit 15
TEXT International Financial System Meets Challenge
SUPPLEMENTARY READING Financing Rules Announced
Unit 16
TEXT Economy Theory and Dumping
SUPPLEMENTARY READING SUPPLy and Demand
