中国制造MADE IN CHINA
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Donald N. Sull, Yong Wang 著
出 版 社： Oversea Publishing House
出版时间： 2007-1-1字数：版次： 1页数： 231印刷时间： 2005/06/01开本：印次： 1纸张： 胶版纸I S B N ： 9781591397151包装： 精装内容简介
An on-the-ground playbook for competing successfully against China’s best-in-class entrepreneurs—for Westerners and local Chinese businesses alike—and for importing their strategies and principles for use in any unpredictable business environment. China's 7-8% annual growth and steady march towards capitalism has helped it to rival America as one of the best places to seek success and wealth. But China is also one of the riskiest markets to operate it. In spite of these risks, some Chinese companies have managed not only to survive, but to thrive during the country’s most turbulent period. This book introduces managers to some of China’s hottest entrepreneurs, reveals the success strategies that have enabled them to compete so effectively, and codifies these strategies into a small set of principles for managing in China or any turbulent environment. This is the guide no manager considering—or already conducting—business in China can afford to be without.
作者简介
Donald N.Sull is an Associate Professor of Management Practice at London Business Scholl.Previously an Assistant Professor of Business Administration at Harvard Business School Sull was also a consultant at Mckinsey & Company Inc He advises Multinational firms and new ven tures in several countries.
目录
Note to the Reader
Acknowledgments
ONW Meet the Players
TWO Acknowledge the Fog of the Future
Conduct Reconnaissance into the Future
FOUR Outcycle the Competition
FIVE Develop a Flexible Hierarchy
SIX Manage Relationships Dynamically
SEVEN Go for the Gold
EICHT Get Big Right
NINE Leading in an Unpredictable World
Appendix:Research Design and Methodology
Notes
Index
About the Author
