生意的关键点/POINT OF THE DEAL
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Danny Ertel，Mark Gordon 著
出 版 社： Oversea Publishing House
出版时间： 2007-12-1字数：版次： 1页数： 265印刷时间： 2007/12/01开本：印次： 1纸张： 胶版纸I S B N ： 9781422102336包装： 精装内容简介
Why do so many business deals that look good on paper end up in tatters once they’re put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey—instead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practice—not just on paper.
In this book, you’ll discover how to make the transition from concentrating on getting the deal done to focusing on what it takes to achieve value after the ink has dried. With a wealth of examples from multiple industries, countries, and functions, the authors illustrate how their approach to crafting an implementation mind-set works in all kinds of familiar business contexts—including mergers and acquisitions, joint ventures, alliances, outsourcing arrangements, and customer and supplier relationships.
作者简介：
DANNY ERTEL is a founding partner of Vantage Partners and head of its outsourcing practice; an award-winning author and leading authority, on negotiation and relationship management; and chairman of Janeeva, Inc.
目录
Preface
Acknowledgments
1 Introduction
What's the point?
2 The Deal-Makin8 Mind-set
Why "yes" is often not enough
Part Ⅰ The Implementation Mind-set
3 Treat the Deal as a Means to an End
What do you need beyond a "yes"?
4 Consult Broadly
Who do you need to set beyond "yes"?
5 Make History
How do you set the right precedent for implementation?
6 Air Your Nishtmares
How do you discuss risk without riskin8 the deal?
7 Don't Let Them Overcommit
How do you help make sure your counterparts can deliver?
8 Run Past the Finish Line
How do you stay focused on the real goal?
Part Ⅱ Negotiating and the Organization
9 Managing Negotiators
How do you steer them toward deals worth doing?
10 Building an Organization That Does
Deals Worth Doing
How so many smart companies get it wrong
Part Ⅲ Critical Deals in Which Implementation Matters
11 Bet-the-Company Deals
Mergers, alliances, and outsourcing
12 Bread-and-Butter Deals
Customers and suppliers
13 Conclusion
When "yes" is not enough
Notes
Analytical Table of Contents
Index
About the Authors
