战略意识MIND OF THE STRATEGIST, SC
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作者： Kenichi Ohmae 著
出 版 社： Oversea Publishing House
出版时间： 1991-8-1字数：版次： 1页数： 283印刷时间： 1991/08/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780070479043包装： 平装编辑推荐
作者简介：Mr. Strategy
Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.
内容简介
This provocative book by a Japanese executive shows that the keys to business success in the West are the proven techniques of the Far East successful strategic planning and its conservative execution. Strategy in the classic military sense is deploying your forces to achieve a competitive advantage. Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies.
目录
Introduction
Part 1 The Art of Strategic Thinking
1. Analysis: The Starting Point
2. Four Routes to Strategic Advantage
3. Focusing on Key Factors
4. Building on Relative Superiority
5. Pursuing Aggressive Initiatives
6. Exploiting Strategic Degrees of Freedom
7. The Secret of Strategic Vision
Part 2 Building Successful Strategies
8. The Strategic Triangle
9. Customer-Based Strategies
10. Corporate-Based Strategies
11. Competitor-Based Strategies
12. Corporate Strategy
Part 3 Modern Strategic Realities
13. Understanding the Economic Environment
14. Coping with Strategic Change
15. Japan: Myths and Realities
16. Foresighted Decision Making
17. A Strategic Success Formula?
Index
