Strategic Management: A Competitive Advantage Approach, Concepts and Cases (14th Edition)
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品牌: Fred R. David
基本信息出版社:Prentice Hall; 14 (2012年1月8日)精装:688页正文语种:英语ISBN:0132664232条形码:9780132664233商品尺寸:27.7 x 22.4 x 2.5 cm商品重量:1.5 KgASIN:0132664232商品描述内容简介A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
目录Part 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company – 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case AnalysisCASES
Service Firms
MOVIE/MUSIC STREAMING
1. Netflix, Inc. — 2011, Lori Radulovich
2. Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.
RETAIL DRUG STORES
3. CVS Caremark Corp. — 2011, Alen Badal
4. Walgreen Co. — 2011, Sharynn M. Tomlin
APPAREL STORES
5. VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich
6. The Gap, Inc. — 2011, Sharynn M. Tomlin
OFFICE SUPPLY STORES
7. Staples Inc. — 2011, Bill Donoher
8. Office Depot, Inc. — 2011, Wayne Smith
AIRLINES
9. Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan
10. United Continental Airlines, Inc. — 2011, Charles Bayles
11. Ryanair — 2011, Charles Bayles
CRUISE LINES
12. Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman
13. Carnival Corporation — Mernoush Banton
FINANCIAL INSTITUTIONS
14. Bank of America — 2011, Lisa Johnson
15. E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan
TELECOMMUNICATIONS
16. Verizon Communications Inc. — 2011, Deana M. Raffo
Manufacturing Firms
BOOK PUBLISHING
17. The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy
PERSONAL CARE PRODUCTS
18. Proctor & Gamble Co. — 2011, Alen Badal
19. Estee Lauder Companies — 2011, Sharynn M. Tomlin
20. Revlon Inc. — 2011, M. Jill Austin and Laura Buckner
PHARMACEUTICAL
21. Bristol-Meyers Squibb — 2011, Gail J. Robin
22. Eli Lilly and Company — 2011, Gail J. Robin
BEVERAGE
23. Dr Pepper Snapple Group Inc. — 2011, Joe Harrison
24. The Coca-Cola Company — 2011, Alen Badal
25. Starbucks Corporation — 2011, Marlene Reed
COMPUTERS
26. Dell Inc. — 2011, Matthew Baker and Anne Walsh
27. Apple Inc. — 2011, Mernoush Banton
