The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
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品牌: Christer Holloman
基本信息出版社:Wiley; 1 (2012年2月28日)精装:276页正文语种:英语ISBN:1119963230条形码:9781119963233商品尺寸:16.3 x 2.1 x 22.7 cm商品重量:544 gASIN:1119963230商品描述内容简介It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.InThe Social Media MBAeditor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza – Director of Strategic MarketingAviva by Jan Gooding – Global Brand DirectorDell by Stuart Handley – Communications DirectorEvans Cycles by Will Lockie – Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing ManagerKodak by Madlen Nicolaus – Social Media ManagerPhillips by Hans Notenboom – Global Director B2B OnlineSage by Cath Sheldon – Online PR SpecialistThere is more, connect with the co-authors and other readers by joiningThe Social Media MBA Alumigroup, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.作者简介Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as "one of London’s Top 25 Most Influential Individuals within New Media", as well as Industry Winner ofThe Telegraph's Digital Award for 2011.
