商务英语阅读（下册）
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作者： 国晓立，周树玲主编
出 版 社：
出版时间： 2007-9-1字数： 338000版次： 1页数： 167印刷时间： 2007/09/01开本：印次： 1纸张： 胶版纸I S B N ： 9787810789493包装： 平装内容简介
本书为商务英语阅读下册，共16个单元，内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读：主课文内容翔实，让读者对本单元话题作整体了解，掌握本领域的专业词汇；快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生，也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。
目录
Unit 1 Team Spirit: Cultivate the Culture
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡTeam Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡMicrosofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡWhat Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠSix Sigma -- the Soul of Effectiveness
Fast ReadingⅡSix Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠLowering Logistics' Costs
Fast ReadingⅡInternational Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠLogistics Firms Face Challenge
Fast ReadingⅡChina's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡLinyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠForeign Express Giant Invests in China
Fast ReadingⅡCorporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠExecutive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠJordan Benefits from Intellectual Property Reforms
Fast ReadingⅡStrategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠHow to Deal With Misunderstanding
Fast ReadingⅡThe Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠBreaking the Barriers of Intercultural Communication
Fast ReadingⅡChristmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠBusiness Culture in China
Fast ReadingⅡHelpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠOn-campus Interviewing
Fast ReadingⅡWorst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠDeveloping Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡIMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠAttracting Talents
Fast ReadingⅡEnding Poverty
Key to Exercises
Reference
