(亚历山大-永恒的帝国统治者) ALEXANDER THE GREAT'S ART OF Strategy
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作者： Partha Bose著
出 版 社： Oversea Publishing House
出版时间： 2005-12-1字数：版次： 1页数： 301印刷时间： 2004/08/01开本：印次： 1纸张： 胶版纸I S B N ： 9781592400539包装： 平装内容简介
Indian-born strategy adviser Bose sees Alexander the Great as a paragon of strategy and leadership for contemporary businesspersons. And apparently, he's not alone: Baz Luhrman, Norman Schwarzkopf, Oliver Stone and Ted Turner all agree the ruler was onto something. Bose here takes readers through the major events of Alexander's life, inserting observations and lessons relevant to business. The history sections-covering Alexander's birth and early education under Aristotle's tutelage to his death and the dissolution of his vast empire-are engaging, though far from comprehensive. While Bose doesn't purport to be a historian, he is a partner and chief marketing officer of an international management consultancy. Despite that, he does a poor job of pulling lessons from the empire builder's biography. For example, "The Art of Deceptive Strategy" describes how Alexander conquered a supposedly invincible band of Indian warriors in 328 B.C. by creating a phantom threat. Bose then describes how, in the 1980s, Ralston Purina created a phantom threat in the pet food industry. The parallel is obvious, but defeating an enemy is hardly the same as creating a market. Moreover, in his enthusiasm, Bose seems at times to be recommending Alexander's most brutal tactics as business strategies. The results can be unintentionally humorous. In a chapter on leadership styles, the historical tidbit "when [Alexander's] closest friend, Hephaistion, died of a fever in Ecbatana, Alexander had the physician treating him crucified" is followed immediately by "Alexander's trusting leadership style evoked fierce loyalty from those around him." Illus.
目录
Acknowledgments
Introduction
Chapter 1. In the Presence of Greatness
Chapter 2. The Dawn of Strategy
Chapter 3. The Men Who Could Be King
Chapter 4. Setting the Tone of His Reign
Chapter 5. Sacred Cows, Gilded Shields, and a Turk's-head Knot
Chapter 6. Seven Distinct Leadership Styles
Chapter 7. A Global Strategy to Unify the World
Chapter 8. "Teeth Versus Tail"--Logistics Strategy
Chapter 9. The Art of Deceptive Strategy
Chapter 10. Alexander's Death--and Legacy
Selected Bibliography
Endnotes
Index
