Consumer Behavior
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品牌: Wayne D. HoyerDeborah J. MacInnis
基本信息出版社:South-Western, Division of Thomson Learning; 5th international ed (2011年2月10日)丛书名:Fifth Edition平装:672页正文语种:英语ISBN:0324834276条形码:9780324834277商品尺寸:25.2 x 20.2 x 2.4 cm商品重量:1.2 KgASIN:0324834276商品描述内容简介Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.目录Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. Exposure, Attention, and Perception. 4. Knowledge and Understanding. 5. Attitudes and Emotion Based on High Consumer Effort. 6. Attitudes and Emotion Based on Low Consumer Effort. 7. Memory and Retrieval. Part III: THE PROCESS OF MAKING DECISIONS. 8. Problem Recognition and Information Search. 9. Judgment and Decision Making Based on High Consumer Effort. 10. Judgment and Decision Making Based on Low Consumer Effort. 11. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 12. Consumer Diversity. 13. Social Class and Household Influences. 14. Psychographics: Values, Personality, and Lifestyles. 15. Social Influences on Consumer Behavior. Part V: CONSUMER BEHAVIOR OUTCOMES. 16. Adoption of, Resistance to, and Diffusion of Innovations. 17. Symbolic Consumer Behavior. 18. Ethics and the Dark Side of Consumer Behavior and Marketing.
