Business Strategy: Theory and Cases
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品牌: R.Duane IrelandMichael A. HittRobert E. Hoskisson
基本信息出版社:South-Western, Division of Thomson Learning; International ed (2011年2月10日)平装:528页正文语种:英语ISBN:0324585888条形码:9780324585889商品尺寸:27.4 x 21.6 x 2 cm商品重量:1 KgASIN:0324585888商品描述内容简介Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Hoskisson/Hitt/Ireland's BUSINESS STRATEGY: THEORY AND CASES, 2E, INTERNATIONAL EDITION. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.目录1. Managing Strategy. 2. Leading Strategy. 3. Exploring the Environment. 4. Examining the Firm. 5. Strategy at the Business-Level. 6. Multiple Product Strategies. 7. Acquisition and Integration Strategies. 8. Global Strategies. 9. Alliance Strategies. 10. Strategy, Innovation and Entrepreneurship. CASE STUDIES: 1. Alaska Coffee Company: From Small to Large, One Bean at Time. 2. Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV. 3. Blockbuster, Inc.: A Giant at the Crossroads. 4. Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail? 5. Dell Computer: Back to the Future. 6. Delta Air Lines: Changing Dynamics of US Airline Industry. 7. eBay's Strategy in China: Alliance or Acquisition. 8. Gap Inc.: Has the Retailer Lost Its Style? 9. JetBlue Airways: Growing Pains? 10. Lazier Industries. 11. Rebuilding LEGO Group through Creativity and Community. 12. Mattel and the Toy Recalls. 13. Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right? 14. Bonus Track: Leadership and Vision in Network Rail. 15. The Wii: Nintendo's Video Game Revolution. 16. Global Wine and Spirits Giant Pernod Ricard's Growth Strategies. 17. P&G Sk-II: Damage Control in China. 18. The Toyota Production System: The Scent of the Cornered Ferret. 19. Valeant Pharmaceuticals International: North America. 20. Wynn Resorts, Ltd.
