Subliminal: How Your Unconscious Mind Rules Your Behavior
点此进入淘宝搜索页搜索分类: 图书,进口原版,Business & Investing（商业与投资）,Organizational Behavior（组织行为）,
品牌: Leonard Mlodinow
基本信息出版社:Pantheon (2012年4月24日)精装:272页正文语种:英语ISBN:0307378217条形码:9780307378217商品尺寸:16.3 x 2.5 x 24.3 cm商品重量:581 gASIN:0307378217您想告诉我们您发现了更低的价格?
商品描述内容简介Leonard Mlodinow, the best-selling author ofThe Drunkard’s Walkand coauthor ofThe Grand Design(with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.
Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
媒体推荐“This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind.”
—Booklist
“One of the ten books to watch out for in 2012 . . . Physicist, science writer and Hollywood screenwriter Leonard Mlodinow is out to explore how important the unconscious is in shaping the way we process the world.”
—NewScientist.com
“Mlodinow never fails to make science both accessible and entertaining.”
—Stephen Hawking, author ofA Brief History of Time
“Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again.”
—David Eagleman, author ofIncognito
“With the same deft touch he showed inThe Drunkard’s Walk,Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior.”
—Daniel J. Simons, professor of psychology, University of Illinois, and coauthor ofThe Invisible Gorilla
“If you likedThe Drunkard’s Walk, you’ll loveSubliminal. This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way.”
—Joseph T. Hallinan, author ofWhy We Make Mistakes
“A must-read book that is both provocative and hugely entertaining. Mlodinow provides many eye-opening insights into the ways we act in business, finance, politics, and our personal lives.”
—Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author ofMoneyShift
“A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind.”
—Christof Koch, professor of cognitive and behavioral biology, California Institute of Technology
