Small Business Management
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品牌: Timothy S. Hatten
基本信息出版社:South-Western, Division of Thomson Learning; International ed of 4th revised ed (2011年2月10日)平装:608页正文语种:英语ISBN:1439037914条形码:9781439037911商品尺寸:25 x 20.4 x 2.6 cm商品重量:1.1 KgASIN:1439037914商品描述内容简介Small Business Management, 4e, International Edition provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text also includes a complete sample business plan.目录I. THE CHALLENGE. 1. Small Business: An Overview. 2. Small Business Management, Entrepreneurship, and Ownership. II. PLANNING IN SMALL BUSINESS. 3. Social Responsibility, Ethics, and Strategic Planning. 4. The Business Plan. III. EARLY DECISIONS. 5. Franchising. 6. Taking Over an Existing Business. 7. Starting a New Business. IV. FINANCIAL AND LEGAL MANAGEMENT. 8. Accounting Records and Financial Statements. 9. Small Business Finance. 10. The Legal Environment. V. MARKETING THE PRODUCT OR SERVICE. 11. Small Business Marketing: Strategy and Research. 12. Small Business Marketing: Product. 13. Small Business Marketing: Place. 14. Small Business Marketing: Price and Promotion. VI. MANAGING SMALL BUSINESS. 15. International Small Business. 16. Professional Small Business Management. 17. Human Resource Management. 18. Operations Management.
