Travel Perspectives: A Guide to Becoming a Travel Professional
点此进入淘宝搜索页搜索分类: 图书,进口原版,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Hospitality, Travel & Tourism,
品牌: Ginger GorhamSusan Rice
基本信息出版社:Delmar Cengage Learning; 4 (2011年2月10日)平装:496页正文语种:英语ISBN:1418016497条形码:9781418016494商品尺寸:26.9 x 21.3 x 2 cm商品重量:780 gASIN:1418016497商品描述内容简介Travel Perspectives: A Guide to Becoming a Travel Professional, 4th edition, is a book designed to address the challenges of today's travel professional. Travel professionals must know and use technology that did not exist just a few years ago, and be able to develop their customer base by keeping ahead of the Internet. The knowledge required to meet these challenges is staggering and can be intimidating. With this newly updated reference, professionals can approach these challenges with confidence. The book takes the reader on a journey beginning with career opportunities, new technologies, and the new realities involved in traveling, and then progresses through travel products, geography and sales. The focus is on building skills and developing critical thinking abilities. The book provides both a complex survey of the travel industry and the hands-on skills needed to secure and retain employment as a travel professional. There is considerable attention paid to the Internet and the World Wide Web as a reference tool and also as a tool for sales and marketing in the dot com travel environment. Relevant information on travel safety and security is a primary concern for today's travelers and travel professionals, therefore policies, government agencies, and procedures are all investigated in the book. Ecotourism is explored and there is a new section on geography. Being a travel professional in the 21st century requires complex product knowledge as well as a whole new set of skills, and readers will benefit from this informative and explorative book that addresses these products and skills in a real-world way.媒体推荐My overall impression is favorable. One aspect I like in particular is the review questions and chapter exercises that can be used by the student to reinforce the readings. I like the liberal use of photographs/drawings, web activities and figures.
One of the first things that impressed me was how comprehensive the index is. I think the book is very well organized and the chapters are well structured. It takes the student from the basics to the more advanced skills. The author seems to be an exceptionally well experienced trainer. The examples in a text like this are always so critical, and it appears that the ones used are well-chosen and appropriate to illustrate the subject matter.
I think the author was very thorough in explaining the industry?s history, terminology and where to go to find more information. I like the writing style. The author provides good information but not over-kill ! The " What Would You Do ? " section is great. It will make the students think things through. The illustrations are good and there is a nice variety of forms used, descriptions that we use on a daily basis for hotel, tours and cruises.
We have used " Perspectives " in recent years mostly because we could not locate a more suitable alternative. The writing style used in this book is very appropriate for the content. Explanations are clear and consise and concepts are summarized and illustrated well.
