Small Business Management
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品牌: Leslie PalichJustin G. LongeneckerCarlos W. MooreJ. Petty
基本信息出版社:South-Western, Division of Thomson Learning; International ed of 15th revised ed (2011年2月10日)外文书名:小企业管理丛书名:International Edition平装:768页正文语种:英语ISBN:053873728X条形码:9780538737289商品尺寸:27.4 x 21.6 x 2.5 cm商品重量:1.5 KgASIN:053873728X商品描述内容简介Help your students realize their dreams of small business success with Longenecker's market-leading "Managing Small Business: An Entrepreneurial Emphasis, 15/e , International Edition". This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. "Managing Small Business, 15/e, International Edition" delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. The book's thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. Cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; from popular video cases and Small Business and Entrepreneurship Resource Center's robust collection of business-related articles and resources to "Small Business Management Online" student learning tools. "Managing Small Business, 15/e, International Edition" provides the valuable resources your students will reference and rely upon throughout their entire business careers.目录PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. 1. The Entrepreneurial Life. 2. Integrity and Ethics of Entrepeneurship. PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. 3. Starting the Business. 4. Franchising and Buyouts. 5. The Family Business. PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN. 6. Creating Business Plan. 7. The Marketing Plan. 8. The Organization of the Business. 9. The Location Plan. 10. Financial Statements. 11. Projecting Financial Requirements. 12. A Firm's Sources of Financing. 13. The Harvest Plan. PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. 14. Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit. 17. Promotional Planning. 18. Global Marketing. PART V: MANAGING GROWTH IN THE SMALL BUSINESS. 19. Professional Management and Leadership. 20. Human Resources Management. 21. Operations Management. 22. Managing the Firm's Assets. 23. Risk Management. CASES 1. Boston Duck Tours. 2. Joseph's Lite Cookies. 3. Biolife LLC. 4. Mo's Chowder. 5. The Brown Family Business. 6. AdGrove.com,Inc. 7. eHarmony. 8. Silver Zephyr Restaurant. 9. Le Travel Store. 10. Understanding Financial Statements, Part 1. 11. My Own Money. 12. Tires Plus. 13. Rodgers Chevrolet. 14. Country Supply. 15. Nicole Miller Inc. 16. Glidden Point Oyster Company, A.G.A. Correna & Son, Hardy Boat Cruises, Maine Gold. 17. Sunny Designs,Inc. 18. Douglas Electrical Supply, Ind. 19. Gibson Mortuary. 20. Modern Postcard. 21. Protecting Intellectual Property. 22. Barton Sales and Service. 23. Understanding Financial Statements, Part 2. APPENDIX A: Sample Business Plan. APPENDIX B: Valuing a Business.
