Management of Electronic Media
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品牌: Alan Albarran
基本信息出版社:Wadsworth Publishing Co Inc; International ed of 4th revised ed (2011年2月10日)平装:360页正文语种:英语ISBN:0495571377条形码:9780495571377商品尺寸:23 x 18.8 x 1.8 cm商品重量:540 gASIN:0495571377商品描述内容简介MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.目录Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Programming: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences and Electronic Media Management. 12. Electronic Media Management: The Role of Public Relations. 13. Technology and Electronic Media Management. Glossary of Key Terms. Index.
